GetGlue, a social network that allows people to check-in, discuss and refer TV programs and movies, now has more than 3 million users and 500 million posts. Representing the crest of a massive wave, GetGlue embodies the spirit of the social TV trend.
Social TV integrates online media experiences with traditional broadcast media, making social (and to some extent mobile) a core feature of the fully transmedia experience.
Marketers can capitalize on this very real opportunity. According to Nielsen, 68% of people view TV while using their tablets several times a week or more. Another 64% do the same with their smartphones.
Read More »Social TV Best Practices
At the epicenter of Twitter marketing (and bad jokes) are hashtags. Hashtags have become dominant in the stream, depicting events, twitter chats, initiatives, and more. Yet, much has been said about how Twitter has become too noisy and commercialized. Enter… Read More »Filtering Out the Hashtag Economy