It’s what top bloggers and community managers say when they interpret criticism to be nasty and inappropriate.
In the case of trolls that deliver aggressive comments that border on threats or worse, you have to agree with them. This post is about the haters, the ones that deliver criticism in harsh ways that irks the recipient, but doesn’t necessarily equate to trolldom.
Brands and bloggers alike need to listen to harsh critics. Sometimes these people are right in spite of their methods.