House of Cards may be the king of buzz, but it’s not translating to viewers and word of mouth, at least not yet.

(Image by Read/Write/Web, based on research from Yahoo!) The rise of social TV creates dynamic implications across media type. Viewers are commenting about or engaging with other viewers of TV programs real time via their smartphones, tablets and laptops. This unprecedented integration of diverse broadcast and social media types changes programming, advertising and equipmemt. In essence, social media and instant […]