Image by Mr. C90 Mark Schaefer wrote a great piece about how headlines make or break reads in this attention economy. In that vein, I leave many posts within the first minute creating a website bounce. The dreaded bounce occurs when someone who visits your site and leaves after viewing a singular page. Usually they leave because the site lacked […]

Image by deathtiny41 In a world driven by social network and search engine marketing, you live and die by headlines. Today’s social media blogosphere discussion revolves around content marketing, but little is said about the actual headlines. Too bad. Writing great headlines matters more than ever. Attention spans have shrunk, and if you can’t interest someone right off the bat […]