ideas

Plagiarism and Stealing

Recently, I’ve witnessed several acts of plagiarism and stealing. As the need for content and attention (a result of good marketing ideas) increases, it’s likely individuals will engage in more thefts.

Unfortunately, stealing ideas and content is something that impacts all businesses and individuals trying to monetize their online activities (here’s a piece on how to detect plagiarism).

It’s too damn easy. Copying and pasting content, whether it’s via source code or simply highlighting text on a screen, makes all words accessible. Blogs are frequent targets for plagiarism.

The intense demands of content creation and the ensuing burnout that many individuals complain about creates a sense of desperation. Publish or perish, as academics used to say. When publishing becomes difficult or impossible, some people turn to stealing ideas and content.

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Differentiation Requires Show, Not Tell

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Image by Eric Lim

The Internet and in particular social media have empowered thousands, perhaps millions, to start their own businesses. One outcome of the social media movement is how easily people become “thought leaders” or topical influencers.

As a result, we have many paper tigers running about, almost indistinguishable from the ones with real teeth with one singular exception: Results.

Last week for PRSA-NCC and this morning during a keynote at Brand Camp NYC I discussed this exception, and its critical role in creating true market leadership.

When content and personal branding techniques online quack and act like ducks, many readers are quick to believe. Yet results are not necessarily associated to the voices, creating a problem. Because we have hit a saturation point, more businesses are becoming discerning in their choices of vendors, digging deeper than what’s published on a blog post or LinkedIn group.

As time continues and social becomes a place overburdened with branded marketing content and voices, differentiation requires more. Pundits are a dime a dozen these days, real businesspeople are not.

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Reliving Intellectual Flaws with A-List Influence

One last silhouette
Image via Flickr

“The ignorance, prejudices, and groupthink of an educated elite are still ignorance, prejudice and groupthink,” Thomas Sowell

Thomas Sowell’s Intellectuals and Society goes into great detail about the flaws intellectuals bring to bear upon society with their influence. Some of the behavior of A-Listers matches those of intellectuals, historically.

First, let’s use Sowell’s definition of intellectual, an occupational category — writers, academics and the like — whose works begin and end with ideas. Clearly this description matches bloggers who make their living based off their writing, via consulting, speaking and other services.

You might not like what they have to say, but you can’t deny the influence of A-List bloggers.
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Creativity Finds Its Genesis Alone

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Image by Camila Dal-Ri Brugnera

Society values collaboration and groupthink in our decision making and increasingly attention-based popularity driven social web, but a collaborative culture repels creativity. We are not good for me (at least from a creative standpoint).

A study from Mihaly Csikszentmihalyi and Gregory Feist shows that the most creative minds are introverted, they need quiet and alone time to prosper.

In essence, new directions aren’t necessarily crowdsourced. An idea starts somewhere, and usually that’s with an individual.
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Inescapable Groupthink

Mass Yoga

Often cursed by reactionary pundits responding to the popular, groupthink remains an inescapable behavior pattern in social networks.

For those unfamiliar, groupthink is when a community’s desire for harmony overrides rational examination of ideas and concepts. Conflict is stamped out in favor of consensus.

So long as people act in tribal ways, we will always have groupthink regardless of media, idealism, culture or geography.

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Punk Social Media

On February 2006, the Sex Pistols — the four original members plus Sid Vicious — were inducted into the Rock and Roll Hall of Fame. Their response: “Next to the Sex Pistols, rock and roll and that hall of fame… Read More »Punk Social Media