Infographic by Isaac Pigott They say a picture is worth a thousand words. They convey stories in ways complex narrative content. When people try to shove 10,000 words into one infographic, pictures create headaches. And so we have the debate of whether most infographics are well-designed art or cheap info porn. What used to be a clever art form from […]

Image from Rudolph’s Shiny New Year With the Baby New Year about to be born, it’s time to reflect on resolutions and wishes for the next 365 days. Here are 10 wishes for the online communications space in 2011: 1) Instead of running to lynch Julian Assange, the market needs a deeper analysis of Wikileaks and its role in the […]

Co-author’s Note (11/20): Trackbacks on this post have been turned off.  Links/SEO were not my objective. The following is a joint manifesto. (Cross posted with Ike) Please follow along with: Geoff Livingston… and… …Ike Pigott. (Audio link.) With pitchforks and torches, the mob brought down an unresponsive and paternalistic media, that had used decades (broadcast) and centuries (print) of scarcity […]

The following is draft material for my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone, which is almost out of print). Comments may be used in the final edition. You can download the first drafted chapter of the new edition — Welcome to the Fifth Estate — for free. One of the most crystallizing […]

When I announced the revision of my book Now Is Gone, I published a draft of the first chapter, “Welcome to the Fifth Estate.” A reader, Ike Pigott, who is very familiar with the first book, thought the primary theory and content was so different from the first one that it should be retitled. Here is Ike’s comment on the […]

Episode 27 of the El Show featured Ike Pigott, and his recent discussions of embedded journalism. From Ike’s most recent post: “The [embedded journalists] of the future will work for the company, and be paid by the company to provide news about the company in a multitude of formats. Print, newsletter, video, blog, podcast, moving billboards, tattoos — whatever it […]

During SxSW, Beth Kanter, Kami Huyse and I posted our first team thought leadership piece, “Cause Marketing That Leads to Social Change.” It encompasses our 21st century view of CSR-based cause marketing initiatives in social environments (Image by Tom Fishburne). Key components include: Cause Washing Leads to Cynicism (need for authenticity) Leading with Social Outcomes (theory of change) Authenticity in […]