I had the great fortune of serving AAF-DC as photographer for their ADWKDC 2016 campaign, themed Trespass. Above and below are my favorite shots from each frame that I submitted. I affectionately call the set “the Georgetowners” as the photos were all shot in Georgetown, where I went to graduate school.
If you haven’t registered for ADWKDC 2016 yet, definitely consider doing so. It’s a fantastic celebration of Washington’s advertising community. There are dozens of events, culminating with a two day conference filled with speakers sharing their best practices. If you want to learn more visit the site, or check out this five reasons to attend blog post.
Most pro and enthusiast photographers want people to see their photos, and that means promoting your work online. A wide range of options are available to photographers from branded networks like Fstoppers and National Geographic all the way to mega-networks Facebook and Twitter. There are also five social networks that have distinguished themselves with content focusing primarily on photography; 500 Pixels, Flickr, Google Plus, Instagram, and YouPic.
Unfortunately, one person cannot be in all these places. It’s probably best to do well on one or two of these networks unless you have the time to invest in a serious social media marketing campaign. That’s why you will need to select the right place for you and your content.
Here is a brief review of all five networks in alphabetical order.
If you followed our Kickstarter campaign for the Trioplan 50, then you know we like 500 Pixels quite a bit. This social network is filled with serious photographers, people who are committed to their craft and want to excel. Most of the photographers’ expertise levels range from professional to serious amateur.
500 Pixels has some really strong features for photographers who are just getting established. You can host your portfolio on 500 Pixels, and you can also license your photos via their site.
With most casual users gone, this is a network that primarily serves photographers now, and there are many vibrant photography communities there still. Like Flickr, Google+ offers photo storage via its Google Photos service and that is its saving grace, in my opinion.
I am currently inactive on Google+.
Instagram is the largest photo social network, and competes with Facebook and Twitter. Instagram is definitely a consumer network, but there are many photographers on the network who share their images with friends, family, fellow photographers, and yes, potential clients.
This is a great social network for branding your photography business or just sharing pictures with friends. It will give you the most access to wide varieties of audiences, but offers the least control over your images as anyone can re-share your photos.
The newest of the photo-based social networks, YouPic offers a more gamified version of social networking. There are contests, user feedback, and levels of photography excellence. Because YouPic is newer than the others, it is easier to make a big name for yourself on the network.
It’s definitely a network of reciprocity. The more you give, the more others will remark on your photos. Of course, the design is meant to keep you engaged and posting, too. Unlike 500 Pixels and Flickr, you don’t have to pay to get access to analytics, which is nice.
It’s hard to believe, but we are in the final 12 days of the 365 Full Frame Project. To celebrate, I will be making a big deal with the final 12 photos starting tonight with #354.
For those who are not familiar with 365 Full Frame, the project was created to add high quality full frame photos to the Internet at a low licensing cost. This was to reaffirm the need for high quality visual assets in the current era of social media. All dollars earned were reinvested in more photography equipment.
It’s been quite a ride, and there have been times that I just wanted to stop. There were other times where I just thought the whole project was super annoying to people.
But I persisted, and here we are. One year later I have published more than 700 photos for the project, only half of which were selected for public consumption (the pug pic is an one of the 350+ outtakes).
Along the way I became a better photographer and a professional one, too. I have been hired twice now by companies as a photographer this year and several others have asked to bundle photography with writing or social media services. So there is much to be said for dedicating oneself to consistent practice, photography or some other interest. Or you could say it helps to develop a third pitch. ;)
I plan to publish a photo book using the best 365 Full Frame photos created over the past year. Anyone who sponsors the project at a $100 level or more will get a complimentary copy of the book. And for those at the $50 level, if you chip in another $50 you will get a book, too. No bull (pun intended).
And yes, after the cost of the books, I will continue to reinvest any 365 Full Frame dollars raised in more equipment. Thank you for your support and on to the final 12.
I spent last week in Chicago at the Cause Marketing Forum. Before the show and after the first day was done, I had the opportunity to take a couple of photo walks, which produced some of my best work so far in the 365 Full Frame Project, including the header image for this post.
It is nice to see the progression in my skills via the project over the past 11 months. But what was really amazing to me was how far I’ve come since I picked up my first DSLR in 2009, a Nikon D90. In that year, I visited Chicago and took quite a few pics. I think those images showed some good framing, but overall they were classic tourist shots.
I returned a couple of times in 2012, and took some more pics. This time I was shooting with one of the first micro 4/3 cameras, an Olympus PEN 3. There was clearly a progression, but perhaps at this point I was what is called a casual enthusiast.
In 2015, I published fewer shots and took them with a Nikon D810. In my opinion, these newer photos are clearly better in framing, capture and post production.
It’s a clear evolution. Really, it shows what happens when you stick to something over a long period of time. And of course better equipment helps. But I’ll let you be the judge. Here are three shots from each set.
LinkedIn Pulse uses an algorithm to determine how it should source your post. It matches content to an industry professional’s interests. So if you are a healthcare provider, you won’t receive posts on accounting.
There are ways to optimize LinkedIn Pulse to better reach intended audiences. Here are some suggestions based on research:
1) Social Validation Ratio
The LinkedIn Pulse algorithm uses as social validation ratio to determine how often it sources a member’s Pulse post, says data scientist Andy Foote. The relative number of views doesn’t matter. Instead, the percentage of likes, reshares and comments per view is what triggers a featured article in Pulse.
Sharing your post as soon as you publish is critical. Send it on to your most engaged communities. You need people to like, share and comment to achieve the right ratio. I can already see scenarios where people are gaming initial social engagement to trigger featured Pulse articles.
Creating strong posts means requires a few things to make content more share and comment worthy. These are blogging best practices, but just for the sake of being intelligent about formatting let’s offer a few reminders:
Use relevant and interesting images. There’s a reason why LinkedIn suggests a strong header image. But go further. Build subheads, and use a new image every three to five paragraphs. Or you can build a BuzzFeed-esque post with subheads for every paragraph. List posts do seem to go further than the average essay, but you better be sure the content is awesome. There’s nothing worse than a lame, self-promotional BuzzFeed hack. You can also embed rich media if you have good video content or Slideshares you’d like to add.
Titling is important to drive interest from readers. It should also be descriptive and match back to keywords that will signal to the algorithm which audiences will prefer the post.
Offer links to give readers additional insights and depth. LinkedIN’s editor recommends you do this as a matter of good form.
The social network does recommend generous linking. As far as ranking content goes, LinkedIn’s Pulse algorithm is closely guarded, but if it is anything like Google’s, it rewards posts with strong links. Generally speaking, Google likes sourcing content with frequent and credible links, as it provides an extended and good user experience. Since Google actually indexes LinkedIn posts, this a good practice regardless of how LinkedIn factors links into its algorithm. You want to rank well with your post.
There are those that preach long form, and others who say short form matters most. Most of the posts I see succeeding on Pulse are greater than 500 words, but not more than 1000. Brian Lang’s research confirms this observation. At the same time given how few posts actually extend beyond 1000 words, it may be the odds of success are higher with long form.
4) Write for the Audience
It’s really important to keep content laser focused within the sector. The algorithm will source content to audiences based on keywords and phrases. And it will also exclude audiences if the content won’t appeal to them.
It’s that magical time of year when all of us get to spend time with our family and friends. Personally, I hope to rest quite a bit and have fun with some personal projects during the holidays.
You may be like me and have forgotten or did not have time to send holiday cards. Never fear. I’ve been taking lots of holiday photos for the 365 Full Frame Project. You can take one of these photos, download it, and then use the image in Canva (a free image creation app) to send a personalized card to your friends.
The 12 images include the opnening featured image of the National Christmas Tree with the White House in the background, which you can download here. And here are the remaining 11…