Social media influencers might be wise to visit their local grocery store and see if anyone recognizes who they are. It’s the true test of fame.

Image by MUMA Monash In the old days of “influencer relations” (you know way back when in 2009), PR professionals targeted the magic middle and top tier bloggers, which triggered larger blog coverage, and then more often than not traditional news media. Since then digital media companies straddled the space occupied by both traditional journals and the top tier of […]

In today’s online world social scoring systems like the new Klout matter, unfortunately. For example, some jobs are tied to scores now. Scoring systems encourage people to build wide networks to foster reach and create the perception of influence. The highest scoring “influencers” like to think they deliver widespread impact with their followings. Every single book I’ve read by a […]

Image by Matthew Venn Influence: The act or power of producing an effect without apparent exertion of force or direct exercise of command. I’m reading a series of books right now trying to understand what makes someone influential. There are more tangential theories and approaches into the psychology of motivation than one can imagine, well beyond the universe of Klout. […]

Image by codecarnage You probably know the legend as Bigfoot, the yeti, or the Abominable Snowman. The mysterious, gigantic hairy biped eludes human contact in mountainous regions, vying for its own survival. Thrilling and scary at the same time, northern cultures dream of this elusive and powerful icon of the unexplored wilderness. Similarly, PR and marketing types alike dream of […]