The concept of using rich media as snackable content or secondary content may be a strategic error.

When it comes to native advertising, young ad agency execs say visual media is outperforming text by at least three to one.

Happy April Fool’s Day! We now resume our regular programming… Five weeks ago at xPotomac, nine speakers and one emcee delivered speeches and conversation starters that sparked 25-30 minutes of questions and answers each. The following nine videos are listed in the order of presentation. Special thanks to my client Vocus for providing videography services. Vocus is hosting the Demand […]

A recent infographic published on a Forbes blog ranks the top 20 Fortune 100 CMOs based on social scoring. The graphic poses an interesting question: Should CMOs be judged by their individual social media prowess? The methodology for the social scores released in the infographic was not released, and there was an incredibly wide disparity between follower counts and placement […]

Marketing in the Round Infographic Today, Gini Dietrich and I launch Marketing in the Round in Chicago with a virtual (1 ET) U-Stream book bomb and a live (5 CT) networking event! Read Gini’s post here about how the book happened. Immersed in the era of visual media, what better way to start the day than with an infographic of […]

Infographic by Isaac Pigott They say a picture is worth a thousand words. They convey stories in ways complex narrative content. When people try to shove 10,000 words into one infographic, pictures create headaches. And so we have the debate of whether most infographics are well-designed art or cheap info porn. What used to be a clever art form from […]