Innovation Archives

Meet Joseph Mwakima, the Ultimate Community Manager

Meet Joseph Mwakima, a fellow busy activating his community and inspiring change in Kenya’s Kasigau Corrdidor REDD+ Project area through word of mouth.

Working on a Cool Documentary Project for Audi

I visited a landfill in the Salt Lake City metro area to help document Audi’s carbon offset program for the new A3 e-tron launch this fall. There I learned how toxic methane gas can produce renewable energy.

Sunrise through a Methane Pump

Sunrise pic over the Trans-Jordan landfill. The Trans-Jordan landfill turns methane gas – 25x worse for the environment than CO2 – into energy for 4500 homes according to Audi.

Sunrise Over the Trans Jordan Landfill

I visited Salt Lake City, documenting the Trans-Jordan landfill for Audi and their carbon offset program. I/Tenacity5 became part of the VIVA Creative documentary team producing content for the #3Degrees carbon offset program. This program offsets the first 50,000 miles of gas driving for a new Audi A3 e-tron, a new plug-in hybrid electric coming this fall.

How Popularity Ends

What causes brands and people to lose their popularity?

Future Media Success Is More than a Path

Immersive technologies offer incredible new media experiences. These paths give us the opportunity to develop new ways of interacting with our communities. We need to do more. We have to tell interesting stories and innovate upon the current level of useful content.

The Post Social Media Revolution Era Begins?

Image by Vagawi It’s 2011, social media is not new, and for all intents and purposes, there are no new form factors, just better versions. Innovation in the space revolves around better form factors and features. This can be likened to innovation in established sectors, like better DSLR cameras for consumers. Point being, we’ve entered the post social media revolution […]

What People Care About (Not Social Media)

One of the more interesting threads from my “End of the Social Media Adoption Road” post was an opinion that adoption was not over. Two bloggers (and several Twitter friends) felt that the general public needs to better understand social media, that because of networked effects social media supersedes traditional media, and that the relationship within social media makes it […]

Social Cause Innovation Needed… And Inevitable

Since when did Americans discourage starting new enterprises (image by hoyasmeg)? But sure enough, I found myself reading a great conversation sparked by Kristin Ivie’s Social Citizens post encouraging nonprofit entrepreneurs to pursue different paths and work — even merge — with existing charities. At the heart of the issue is an overcrowded cause marketplace with many already existing charities […]

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