Want to be my guest at the Cause Marketing Forum this May 30-31 in Chicago? The best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Razoo (also cross-posted on Inspiring Generosity). A decision will be made tomorrow morning based on comments on both blogs.
Customers want brands to invest in marketing, that much is clear. There’s enough data out there that shows that people love brands that invest in their community’s general well being (skip ahead if you want to see the stats). Yet brands struggle weaving cause marketing and corporate social responsibility programs into the fabric of their marketing communications.
Some of the cause marketing problems facing corporate brands include:
Continue reading “The 4 Challenges of Cause Marketing”
They say that professional blogging is a dying social marketing tool. The University of Massachusetts revealed a 25% drop in the number of corporate blogs in the Inc. 500 (from 50% of the general surveyed population to 37%).The next generation of trade media — team and professional “blogs” — have risen to the fore and dominated their various niches. Lost in the dust are the individual and small business bloggers who can’t create enough content to compete effectively against the content machines.
In the marketing sector we have strong professional trade media plays from Hubspot, MarketingProfs and Copyblogger. Individual blogs like Jason Falls’ Social Media Explorer have augmented the individual voice with guest posts, providing daily or near daily offerings to remain competitive. In the nonprofit sector, I helped start a similar professional team blog, Inspiring Generosity.
Most individual bloggers — blogs like this one, which feature, one, two, maybe even three posts a week — simply cannot command the traffic to generate competitive market attention in the face of these machines. They don’t cover breaking news like these more professional outlets. Responding to the news cycle requires a dedication to blogging. Most people with jobs that are tied to other activities beyond social simply cannot afford to spend the time necessary to compete.
Continue reading “Blog Against the Machine”