The Eve of SXSW 2015
The Eve of SXSW 2015: Taken at the Long Center.
interactive
Oh, That Party Culture
SXSW networking events are not about masses of attendees, the streets, party themes or the venues themselves. While these things add to the ambience, it is always about the people.
Freaking Out About Surveillance at SXSW
The always-on quanitifed self created a bit of a freak-out amongst SXSW Interactive attendees. the movement towards the omnipresent Internet creates dramatic implications for society and business beyond extrapolating personal data to deliver context.
The Marketing of Winter
A victim of its own successful Internet applications, the Weather Channel has lost significant percentages of its won traffic. To make its content more accessible, we know have winter stroms with names and polar vortexes.
9 Videos on the Digital Future
Happy April Fool’s Day! We now resume our regular programming…
Five weeks ago at xPotomac, nine speakers and one emcee delivered speeches and conversation starters that sparked 25-30 minutes of questions and answers each. The following nine videos are listed in the order of presentation.
Special thanks to my client Vocus for providing videography services. Vocus is hosting the Demand Success 2013 conference in Washington, DC this June 20-21. The event focuses on marketing best practices for converging media, and includes speakers like Arianna Huffington, Content Marketing Institute Founder Joe Pulizzi, digital journalism expert Jay Rosen, and many more. Check it out.
Please feel free to leave comments and feedback about the conference here. We’re listening!
xPotomac Introduced: BlogPotomac Legacy and Future Vision
DC’s very own Shana Glickfield (Beekeeper Group) provides the introduction to very first xPotomac. xPotomac is where the digital media future meets businesses. This groundbreaking conference features seven media technologies most likely to impact businesses and marketers in the immediate future.
This smaller intimate conference features limited attendance to ensure maximum learning and networking. Speakers will present in a tight setting with the stage centered in the round or in a horseshoe formation. Each session features a gladiator like format with 15 minutes dedicated to speaking and 30 minutes of question and answer from the audience.
Opening Keynote: Voice Search Changes the Game
The opening keynote at xPotomac was provided by Vanessa Fox. Given how much of the current web — social and content marketing included — revolves around search, voice search represents a game changer, especially given mobile use with Siri and Google Voice Search.
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Transactions Anytime Anywhere Sans the Wallet
Traditional methods of credit card payment and mobile payment are shifting. The $15 trillion electronic payment market will continue to evolve, and our wallets will disappear, slowly but surely.
Point of sale is no longer the domain of a physical location, and not even necessarily a function of swiping a card on a mobile reader, such as Square or competing devices. Logging in provides a quicker way to buy and leave, simplifying customer experiences.
PayPal unveiled a new series of traditional and mobile APIs at SxSW last weekend that empowers developers to incorporate payment functionality in any media form.
In theory, with log-ins added to the equation, events, apps or any other kind of device can complete business as necessitated by situation and customer preference. This new transactional evolution empowers commerce in mobile or stationary environments.
One can see web site developers have a new set of requirements developing on the horizon. Not only do they need to incororate social and mobile into design, but now another new element enters the picture, the transaction.
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Dwindling Paragraphs
Image by Manchester Monkey
Today’s digital web threatens the very existence of expository style. Consider the plight of the traditional paragraph.
What makes a good paragraph? The expression of a complete idea.
Though writing experts acknowledge that new media cause the ever diminishing paragraph, they still recommended writers communicate one idea per block of sentences.
However, the destruction of parenthetical form continues, pushed forward by the increasing presence of smaller mobile screens and blogs.
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The Advertising vs. PR Debate Won’t Exist in 30 Years
USOC Chair and Olympic Gold Medal Winners Scott Blackmun, Katie Ledecky, Missy Franklin and Heather O’Reilly are interviewed by Christine Brennan.
Last Thursday night, USA Today celebrated its 30th birthday in grand fashion at the National Portrait Gallery. Media and Washington luminaries gathered to witness the introduction of the new multimedia USA Today, and discuss the future of media 30 years from now.
Olympians, politicians and even a budding rock star took the stage and weighed in from each of their profession’s perspective. Many focused on how technology was blurring the lines between in home and mobile, between small and large screen, and print and multimedia.
The conversation continued in a special section called USA Tomorrow with luminaries like Twitter and Square Founder Jack Dorsey discussing convergence of media and technology.
That was the big take-away for me, how convergence will force more fluid communication between people through media, even in politics. As this great discussion continued, I could not help but think about our side of the business, the dark side. Marketing.
Read More »The Advertising vs. PR Debate Won’t Exist in 30 Years