J.J. Abrams

How Disney Revved Up the Star Wars Marketing Engine

Star Wars is one of the most successful movie franchise in history. Disney’s marketing of the seventh movie in the series, The Force Awakens, represents a great case study in action. Jason Mollica and I teamed up to provide an analysis of the Star War hype engine.

Will the Force Awaken or Sputter?

While Star Wars has always had an air of mystique to it as well as a plot turn or three, the reason why we love the story is its very human experiences. Can J.J. Abrams build a story that works?