Last Thursday night, USA Today celebrated its 30th birthday in grand fashion at the National Portrait Gallery. Media and Washington luminaries gathered to witness the introduction of the new multimedia USA Today, and discuss the future of media 30 years from now.
Olympians, politicians and even a budding rock star took the stage and weighed in from each of their profession’s perspective. Many focused on how technology was blurring the lines between in home and mobile, between small and large screen, and print and multimedia.
That was the big take-away for me, how convergence will force more fluid communication between people through media, even in politics. As this great discussion continued, I could not help but think about our side of the business, the dark side. Marketing.
Read More »The Advertising vs. PR Debate Won’t Exist in 30 Years
Diamandis responded to the very common belief in Murphy’s Law that if something can go wrong, it will.
This attitude of fixing problems makes for the heart and soul of the best business and marketing strategies. It’s no coincidence that Diamandis is a successful serial entrepreneur.
Read More »If You See a Problem, Fix It
Attending the first Twitter Town Hall at the White House last week was quite an experience! For the first time, a President — Barack Obama — answered questions from digital citizens across America on the microblog network. The Townhall was… Read More »Observing Obama’s First Twitter Town Hall Live