JD Lasica

Cause Marketing Not At Best, But Still Effective

by Geoff Livingston
June 7, 2010June 7, 2010

Results from our Network for Good/Zoetica cause marketing best practices survey yielded some interesting results. One hundred thirteen respondents from our general nonprofit and marketing communities on Twitter answered basic questions about the state of cause marketing in the United… Read More »Cause Marketing Not At Best, But Still Effective

Return Cause Marketing to the Heart of Your Strategy

by Geoff Livingston
May 18, 2010May 18, 2010

So many organizations feel like they need bring causes into their marketing, and similarly, need to add social media to the mix. It’s a bit of a checklist game, and thus the quick drive to add a contest with online… Read More »Return Cause Marketing to the Heart of Your Strategy