Agencies are being forced to work together as CMOs demand best of breed across the marketing functions.

Market indicators show a business-wide movement into new Internet trends beyond social media.

Welcome to the Whoville Christmas (from a Christmas Tree Jew, no less)! A big shout to everyone who has made online life in 2013 awesome.

Businesses think they own their products and experiences. That’s why they brand them, put their personal mark on them, and make signature experiences. The role community members play in creating and developing successful brands is a stark change. This collaborative shift is caused by technology in the form of social and  mobile, and a new “we” ethos brought on by millennials. […]

Yesterday afternoon, the Altimeter Group released a report called “The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media.” Authors Rebecca Lieb and Jeremiah Owyang discuss the increasingly blended media environment of traditional, online and advertising media. In total, consumers face 3000 daily brand impressions. The report makes a strong call for integration across digital, traditional and […]