Joe Waters

Marketing Causes Harder Than Products

by Geoff Livingston
January 9, 2011January 8, 2011

Homeless Image by Raileen Viorel Marketers love telling nonprofits how to market their social solutions. They get miffed when they see a perceived slow road to change, an underfunded website written by someone in their 20s, and a general failure… Read More »Marketing Causes Harder Than Products

Can a Villain Become an Antihero?

by Geoff Livingston
February 26, 2010February 26, 2010

In a great ongoing conversation with Amy Sample Ward about Corporate Social Responsibility (CSR) and whether companies can authentically engage, we discussed whether they can simply create marketing fanfare or tell a genuine story. Authenticity must be something that truly… Read More »Can a Villain Become an Antihero?