Image by Rod Senna
Surely you have seen the many studies, articles and posts (see Gini’s take) — including a couple on this blog — over the past few months about corporate blogging’s decline. In thinking about the matter, I decided to reverse my personal decision to exclude a blog roll here.
The best way to support blogging is to highlight your favorite reads as often as possible. While I do this every hour during the business day on Twitter, these blogs seem to get shared the most on my feed. Of course, there are many great blogs out there, so feel free to add them in the comments. And you can always visit my blog roll on the first column to the right.
Here are the blogs:
Continue reading “The Return of the Blog Roll”
Image by Beverly & Pack
Today on Razoo’s site, Zoetica helped launch the Inspiring Generosity blog. As the managing editor of the blog, it is an honor to be involved with this ambitious effort. Further, it is a privilege to work with great bloggers like Alex Bornkessel, John Haydon and Estrella Rosenberg, and videographer Chris Suspect.
Inspiring Generosity seeks to catalyze a critical industry breakthrough for nonprofits in online fundraising. Currently, the industry is stymied with past attempts for social fundraising not achieving significant scalable success. The exceptions garner excitement, but are not creating widespread industry best practices.
In large part, we believe that social fundraising has yet to break through because the technology has not been intuitive, and approaches towards donors have largely been transactional and not relational. If you think about the latter reason, this is a larger issue facing all companies and nonprofits: Trying to force traditional marketing approaches into social as opposed to using these tools for relationships.
Inspiring Generosity seeks to address this transaction/relationship context, disseminate best practices, and highlight great case studies. Razoo has empowered the blog team to report on larger social fundraising issues, including what other industry leaders Causes, Crowdrise, FirstGiving, Fundly, Network for Good and more are doing right. For example, tomorrow’s post will be analysis of Blackbaud’s infographic on fundraising.
To do more than simply market on a blog — even going so far as to give your competition hat tips –takes some guts. Razoo, under the guidance of new CEO Brian Fujito, is returning to its core values of inspiring generosity. Together as a sector, done right social fundraising is an act that can strengthen the entire social good ecosystem and society as a whole.
Please join us on our weekly journey.
Image by DeclanTM
As promised, Welcome to the Fifth Estate is being made avalailable to you for free via podcast. Each podcast is roughly 1/2 to 1/3 of a chapter, and approximately 15 minutes in length. The Fifth Estate Podcast will be posted every week by Friday until the book is completed. As the author and narrator, please excuse little hiccups. This is not a professional audiobook reading!
The first Welcome to the Fifth Estate podcast was posted today. It opens by discussing several media trends:
- The overall market trends for digital media including the Like economy as presented in the introduction by Mashable Editor in Chief Adam Ostrow
- An epiphany of realizing that social media is unavoidable
- Understanding citizen media, and its role as the Fifth Estate
Listen to the podcast on BlogTalkRadio or subscribe to it on iTunes. Again, an episode will be published every week.
In addition, the first reviews and articles are coming in for Welcome to the Fifth Estate, and they are stellar:
Margie Clayman wrote, “I highly recommend you check out this book when it becomes available. It’s an extremely interesting snapshot of communication and society as they both exist today, right now.”
Fellow Zoetican Beth Kanter said, “If you’re looking for solid principles to think about social media strategy formulation, pre-order your copy of “Welcome to the Fifth Estate” now!”
John Haydon added that the book offers “four strategies that you can steal!”
Learn more about the book here, or order your copy today! If you would like an electronic review copy, please email your request to geoffliving [at] me.com.