by Jeremy Pepper The past month had two interesting data points on content: ProPublica noted that public relations professionals now outnumber journalists 3:1, which is changing the face of journalism. Then the FCC noted that the dearth of local journalism… Read More »Journalists, PR Pros and Bloggers, Oh My!
Image by Gaelic Arts Moving from marketing to an entertaining delivery of useful information creates a much higher likelihood of successful communications between an organization and its stakeholders. Like gamification, storytelling entertains the online reader/viewer/listener, earning their interest. Compelling stories… Read More »Four Storytelling Methods
Pre-order Geoff Livingston’s Welcome to the Fifth Estate today! The weak economy and the evolution of Internet media have done more to shake up traditional journalism than any other events in the past 60 years. Online news is now surpassing… Read More »As Journalism Weakens, the Fifth Estate Strengthens
There are many questions that have arisen about Julien Assange, primarily debates about whether or not Assange is a full-on criminal, a Fifth Estate journalist exposing a corrupt power’s broken methods of imperial influence, or both. With Asange’s arrest has… Read More »Julien Assange: Criminal, Journalist or Both?
When information sources become fractured and degraded, people break into smaller polarized groups, each supporting their own group think. In many cases, people can become easily swayed by those they trust in their social networks (on and off line). Information… Read More »Journalism Skills for Everyone
Image by S_Mercurier Today’s oped in the Washington Post by former Nightline Chief Ted Koppel declares the Death of Real News. Prompted by FOX and MSNBC’s clear political views, this piece declares something many have come to know: Our society… Read More »Ted Koppel & the Death of Real News