Two weeks ago Network for Good‘s Kate Olsen and I hosted a U-Stream chat to field questions and answer on our eGuide about Cause Marketing via Social Media. Well, we had some video broadcast issues with U-Stream, but managed to capture several questions via chat. Here are those questions and our answers. If anyone has additional questions, please feel free […]

Zoetica teamed with Network for Good to co-author Cause Marketing through Social Media, a free eGuide (you can download it here). The twenty page guide covers five basic steps: The Basics Frame the Campaign Get People to Act Build on Momentum CSR In Times of Disaster There are many types of corporate-sponsored social good campaigns of all types. Companies deploy […]