We like to believe that one person can save the world, win a project, and deliver the lights out performance that will change everything. No culture believes in super heroes quite like America does, and that includes our marketing. Just consider the strong man image of the Marlboro Man. Heck, even the Old Spice guy is a play off this […]

This is a preview of tomorrow’s Millennial Donors Summit presentation on “Connecting with Social Media” at 11:30. There is still time to register for the telesummit! Join us! The fundamental skill of social is applying traditional relationship development savoir faire in the media. Meaning, the tools are the tools, but the actual interaction between people should be the focus for […]