We live in strange times in which an online following is considered the mark of success. This era of weblebrity seems caustic at times with companies, nonprofits and individuals chasing personal brands for their time. Yet, as we dig deeper… Read More »PayPal Research Shows Strength of Community Trumps Popularity
We like to believe that one person can save the world, win a project, and deliver the lights out performance that will change everything. No culture believes in super heroes quite like America does, and that includes our marketing. Just… Read More »The Super Hero Myth
This is a preview of tomorrow’s Millennial Donors Summit presentation on “Connecting with Social Media” at 11:30. There is still time to register for the telesummit! Join us! The fundamental skill of social is applying traditional relationship development savoir faire… Read More »Applying Social Storytelling to Strategic Online Fundraising