Ladder Of Engagement Archives - Geoff Livingston

Do We Really Need Likes?

by Geoff Livingston
May 23, 2012May 23, 2012

Rohit Bhargava and Aaron Strout at SxSW

Friend, fellow Washingtonian and author Rohit Bhargava released his second book Likeonomics this month. Continuing a tradition of celebrating friends’ books on this blog, I’m giving away five copies of Likeonomics to the best answers/comments to this question posed by Rohit:

“The biggest question that I had to tackle in the book was this: Does likeability really matter that much? Isn’t the quality of a product, service or idea really the most important thing?”

ladder of engagement

Do We Really Need Likes?

“The biggest question that I had to tackle in the book was this: Does likeability really matter that much? Isn’t the quality of a product, service or idea really the most important thing?”