You might say I have some skin in this game.
The voluntary move to separate Armstrong from LIVESTRONG came almost at the same time as Nike’s decision to pull sponsorship, in effect retaining the integrity of the LIVESTRONG community. The departure provided a clean break, an opportunity to stay on mission as opposed to suffering a long protracted struggle to reconcile Lance’s Dr. Jekyll and Mr. Hyde public image.
This is not your average grassroots community, folks.
Continue reading “LIVESTRONG Will Survive Armstrong”