The Internet and in particular social media have empowered thousands, perhaps millions, to start their own businesses. One outcome of the social media movement is how easily people become “thought leaders” or topical influencers.
As a result, we have many paper tigers running about, almost indistinguishable from the ones with real teeth with one singular exception: Results.
When content and personal branding techniques online quack and act like ducks, many readers are quick to believe. Yet results are not necessarily associated to the voices, creating a problem. Because we have hit a saturation point, more businesses are becoming discerning in their choices of vendors, digging deeper than what’s published on a blog post or LinkedIn group.
As time continues and social becomes a place overburdened with branded marketing content and voices, differentiation requires more. Pundits are a dime a dozen these days, real businesspeople are not.
Last week most prominent media outlets reported on Marissa Mayer’s six month bonus. The Marissa story repels me. The media scrutinizes every management move she makes.
It’s because she is a relatively young woman, in my opinion. At this point, I hope she crushes it at Yahoo!, and forever shuts up the media and all the old bastards who think women can’t manage companies.
The men versus women debate goes through the eons. Since Cleopatra and Queen Elizabeth we have seen over and over again that when given an opportunity to lead women can do so, and do it quite effectively.
The Altimeter Group released a report defining the characteristics of a “Corporate Social Strategist” last week. Aside from the job title, it was a refreshing report as it added contextual research to what many voices have been claiming for some… Read More »A Social Media Specialist Is Just a Specialist