Do We Really Need Likes?

Rohit Bhargava & Aaron Strout
Rohit Bhargava and Aaron Strout at SxSW

Friend, fellow Washingtonian and author Rohit Bhargava released his second book Likeonomics this month. Continuing a tradition of celebrating friends’ books on this blog, I’m giving away five copies of Likeonomics to the best answers/comments to this question posed by Rohit:

“The biggest question that I had to tackle in the book was this: Does likeability really matter that much? Isn’t the quality of a product, service or idea really the most important thing?”

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