I posted a logo contest on Facebook this past Friday for Lady Soleil. Almost half of the feedback was negative. In total, 80 plus comments were delivered, some friends just giving love, many friends criticizing the logos. Here are the… Read More »You Spoke, I Listened
It’s what top bloggers and community managers say when they interpret criticism to be nasty and inappropriate.
In the case of trolls that deliver aggressive comments that border on threats or worse, you have to agree with them. This post is about the haters, the ones that deliver criticism in harsh ways that irks the recipient, but doesn’t necessarily equate to trolldom.
Brands and bloggers alike need to listen to harsh critics. Sometimes these people are right in spite of their methods.
The only thing worse than haters is silence. In the attention economy, losing wholesale support from vocal minorities as a result of shunning them — even publicly mocking them — is a worst case scenario. Isn’t that what companies and… Read More »When Hate Turns to Apathy
by Heidi Sullivan Stage actors have an old, if somewhat crude, joke. When they read a script it looks something like this: “BS BS BS BS … I enter … BS BS … My line … BS BS BS …… Read More »Listening Is Key, But Don’t Forget Your Research
Image by Markaud Sometimes blog content doesn’t resonate as well as one would like. It can be hard to pinpoint why. There’s an editorial mission in place, regular posts are published everyday, and you seem to be talking about what… Read More »4 Ways to Improve Content
What’s good for the goose is good for the gander as they say. In that spirit, I have received and listened to several complaints from readers, friends and spectators over the past few days. Some of the criticism was fine… Read More »Linkbait and Monopoly: Responding to Your Criticism
The following is draft material for the second edition of Now Is Gone, which is almost out of print. Comments may be used in the final edition. You can download the first drafted chapter of the new edition — Welcome… Read More »Listening Comes First
