Last Wednesday’s Give to the Max Day: Greater Washington netted $2,034,434, including 17,838 donations totaling $1,886,434. The online giving contest benefited 1200 nonprofits. As the general manager of the event, this kind of impact makes me profoundly grateful, and many… Read More »1,886,434 Ways the Long Tail Beat Klout
Image by Phil Campbell. An example of the Fifth Estate and the Long Tail theories at work is Twestival, an online fundraising event run by the enterprising Amanda Rose. The organized group of meet-ups uses a wide variety of social… Read More »Case Study: Twestival
My column last week on Mashable tied together overarching themes from mega charity events like Twestival, 12for12k, Tweetsgiving and CrisisCamps. To get the information, I interviewed the four organizers cited in the article. Each interview was fantastic and informative in… Read More »Mashable Outtake: 12for12K’s Susan Murphy