A great example of Fifth Estate civic engagement is the rise of Green Moms Carnival. Comprised of self-organized green Mom bloggers, these family leaders gathered together to blog on selected universal topics to highlight the important role mothers play in the environmental movement. These carnivals of blog posts were slated for once or twice a month, and continue today. Ironically, […]

As soon as we finish the Run/Walk for Water on Sunday (have you registered yet?), it will be the week leading up to Earth Day. Many environmental organizations use Earth Day as a centerpoint to start or end initiatives for environmental awareness. We wanted to take a look at one that our DC-based friend Lynn Miller has taken on: GreenMyParents. […]

I attended a green social media marketing panel last night in Washington, DC that included Sacha Cohen, Jennifer Kaplan, Diane MacEachern, Lynn Miller, Adam Shake and moderator Kate Sheppard. The panelists got bogged down in tools, but eventually transitioned to how to positively create more movement on green behavioral change and technology adoption. At the heart of the matter is […]