Intentional Culture
The product/service is absolutely necessary for buyers, but the leader is celeberated for the wrong reason. Successful start-ups are made of great people.
management
5 Ways to Reverse Mentor Millennials
It’s no secret that youth are usually the first demographic to embrace new technologies and media. Older communicators often struggle with changing tools, causing them to hire younger staff to engage with these tools. As time has progressed social and… Read More »5 Ways to Reverse Mentor Millennials
Taking on Challenges
When it comes to seeking clients, I try to find challenging projects and start-ups. Building a brand from the bottom-up and executing marketing turnarounds are some of the best ways to build a reputation as a marketer.
Seeking opportunities with “good” companies — while always nice for your client list and resume — don’t necessarily distinguish you. It’s always easier to guide a boat on course than one in turbulent waters.
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How CMOs Integrate Marketing Agencies and Consultants
Consider how companies integrate agencies and consultants into the modern, multichannel marketing environment.
Contrary to today’s blogosphere conversation, CMOs, other C-level business executives, and their marketing lieutenants still drive marketing strategy in organizations. Agencies and consultants vary in role from strategic partner to tactical provisioning.
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Free Content, Expectations and Monetization
Good free content attracts people. If successful, it builds an expectation of more free content and time. This creates problems for small businesses and individual content creators (bloggers, photographers, etc.).
First, once people get free stuff, they want more. More content, more time, even services and goods for free. They ask for it, and voice dissatisfaction when told they must pay. When told that some offerings are paid, communities and customers even get angry.
Big Britches and the Beggar’s Bowl
Image by wwwarby Now we know it’s true. The Kellogg School of Management has issued a study (hat tip: Rich Becker) that shows the more social connections one has, the more likely they are to treat others as less than.… Read More »Big Britches and the Beggar’s Bowl
Google: Plus or Minus?
Many folks have reviewed Google+. Certainly the launch went well with pundits acknowledging the significant improvement over past Google efforts and the serious competition it may offer Facebook. However, while Google+ adds to the game, it subtracts from the dwindling… Read More »Google: Plus or Minus?
TrashTalk
TrashTalk is a new initiative from the SENSEable City Lab and inspired by the NYC Green Initiative that’s studying waste management (image by Nevada Tumbleweed). Specifically, the effort seeks to use technology to understand our removal chain as well our… Read More »TrashTalk