Final Punishment: Sandwich Board Shame at the White House

Finally, it’s time for the third punishment from The Punish Geoff Fundraiser for Mark Horvath’s InvisiblePeople.tv. Yes, the sandwich board was donned saying, “I’ve written two social media books. Please hire me.” But instead of a walk of shame in front of Congress social media savoir faire was mocked in front of the White House.

Enjoy the fun.

And do support Mark Horvath’s InvisiblePeople.tv. Mark’s journey across the continent has finished in Canada and now enters the U.S. leg as he drives back to the West Coast highlighting the hidden faces of homelessness across America.

Thanks to all of you who donated and supported the Punish Geoff Fundraiser.

Explaining the Fundraiser Punishments

Thank you to the 22 donors who have already raised almost $1600 to “punish” me and help InvisiblePeople.tv. All donors are listed below. Thank you so much! Mark Horvath has already told us how much this means to him, lifting the sails of his journey across the continent to help the homeless.

The Punish Geoff Fundraiser is not over yet! The above video explains the punishments. To recap:

1) $18 – I will receive a shaving cream pie in the face (56 donations at this amount needed, 12 received)

2) $47 – Dress in drag for a Google Hang Out or U-Stream on the Fifth Estate (43 needed, 11 received)

3) $79 – You or a designee can throw me into pool while I am wearing a suit (27 needed)

4) $161 – I have to walk in front of Congress wearing a sandwich board that says “I wrote two social media books, PLEASE hire me!” (20 needed, 8 received)

Given the current state of the individual punishments, I will enact the punishment that matches dollars raised. Right now we are at a couple of shaving cream pies in the face. With roughly $450 more, I’ll have to dress in drag for a live video chat. And another $1600 will bring the sandwich board shame in front of Congress!

Not only do you get to have fun, but you are also helping the fight against homelessness! Mark explains the InvisiblePeople.tv project below. Even better, your donations are working twice as hard as Mark is raising money for a $10,000 matching grant from the Pierce Family Foundation.

Please donate today!

Online fundraising for The Punish Geoff Fundraiser for InvisiblePeople.tv

Donors

Again, a very special thank you to the donors. You are making a big difference! The Punish Geoff Fundraiser investors are:

  • Stephanie Rudat
  • James Drinkwater
  • Lucretia M Pruitt
  • Tammy Gordon
  • Christopher Noble
  • Jennifer Leggio
  • Kami Huyse
  • Adam H Cohen
  • Katherine Bull
  • David Krumlauf
  • Connie Burke
  • Diane Martin Court
  • Joseph H Waters Jr
  • Debbie Weil
  • Peter A Weissenstein
  • Richard Becker
  • Alison Risso
  • Elizabeth Scherer
  • Stephen G Sherlock
  • Shonali Burke
  • Michael Schechter
  • Brian Fujito
  • Cause Marketing Brilliance: @HardlyNormal Receives GMC Terrain at SOBCon

    In a brilliant moment of guerilla cause marketing, GMC gave road warrior and homeless advocate Mark Horvath a brand new Terrain today at SOBCon. SOBCon regularly attracts 150 of the world best professional bloggers. The moment created an immediate splash on major social networks.

    Adrants publisher Steve Hall was at SOBcon and had this to say about the marketing moment, “We all cringe when a brand gets in front of a crowd at a conference even though we know it’s the brand’s money that helps make the even possible. And we especially dislike when a brand turns their presence at a conference into a commercial. But that wasn’t the case with this giveaway. GMC handled it well and offered support for a good cause. I think it was very nicely handled.”

    The cause — InvisiblePeople — is a natural tie for GMC. Friend Mark Horvath drives around the country every year helping individual homeless citizens along the journey. His efforts seek to highlight the many and often shocking examples of homelessness through personal stories, and to help the individuals with their trials (see case study).

    “I often use the term ‘wrecked’ when things mess with my heart either good or bad,” said Mark Horvath, “What just happened here has me wrecked beyond words. The GMC truck and free gas is wonderful, but it’s the relationships, and that people believe in me it what has me so overwhelmed. I am so very grateful.”

    GMC’s effort took advantage of several key factors; the high concentration of influential voices at the conference, an open opportunity with the cause (Ford sponsored InvisiblePeople’s U.S. cross country trip in 2009), the selection of a cause that matches their business, and selecting a cause that has high visibility, at least online. The well planned move was a brilliant example of guerilla marketing, and working with a cause to help achieve its mission.

    Kudos to Mark, GMC, and SOBCon Organizer Liz Strauss for making it happen.

    4 Netsquared Social Good Trends for 2010

    500x_crowdmap.jpg
    This Ushahidi Crowdmap visualizes the Haitian earthquake aftermath

    The folks over at TechSoup/NetSquared have an end-of-year Net2Think Challenge is coming to a close on Saturday. People are submitting their reflections about the hottest trends from the world of innovation and social benefit in 2010. Here are some reflections — big and small — from the year.

    1) The big news was the use of mobile as a legitimate grassroots platform in 2010. We first saw this with texting and the American Red Cross’s incredible fundraising drive during the initial Haiti relief drive. Then it continued with the DNC’s canvassing app on the iPhone, a new way to organize grassroots volunteers. And finally, we saw the Apple iPhone app donation issue (led by Beth Kanter) come to the fore at the end of the year, a sure sign of the medium’s importance to the sector.

    2) Mark Horvath took the homeless issue and made it a favorite on the social web. One video at a time, one tweet at a time, whether it was walking the parties at SxSW or driving across the country, Mark worked it. His latest initiative WeAreVisible gives the homeless an opportunity to experience networked communities and the opportunities they bring, too. A big hat tip to Mark!

    3) Widgets, gadgets and platforms like Crowdrise continued to evolve with sector specific solutions. Often overlooked by the main online space as a secondary market, seeing innovation for social good has been awesome. Grassroots tools are getting better every month, well except when Jumo launeches.

    4) Ushahidi flowered this year and became a hot tool for visualizing geographic data. Oil spill, Russian wild fires, earthquakes, etc., all saw Ushahidi used as a tool to better manage situational crisis. Further, it was another example of how mobile, traditional social and geolocation can mash-up, and do it for good.

    What are some of the trends you enjoyed in 2010? Don’t forget to submit them for the Net2Think Tank!