xPotomac Returns on June 12
xPotomac returns with an exciting line-up, including Mark Schaeffer, Jamie Notter and Maddie Grant, Jodi Gersch, Jennifer Nysz-Conner, Shana Glickfield, Andy Gilman and Kathy Baird. Check it out!
Mark Schaeffer
Coping with the Klout Reality
Marketers and individuals will have to deal with social scoring in the form of Klout and its sister technologies.
As time progresses, technologies and alliances evolve. I haven’t written about Klout outside of general discussions on social scoring for a good long while.
There wasn’t much to say. I agreed in principal with many of my colleagues and their continuing coverage about the broken nature of influence metrics.
But I had a second reason: As a professional communicator, it’s become increasingly clear that we won’t escape Klout, Kred and PeerIndex.
The business marketplace cannot help itself. It will chase quick fixes to community building, recruitment and measuring individual online capabilities, making social scoring an obvious play. I have three reasons for coming to this conclusion.
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