Mark Zuckerberg

Facebook, a Company without a Vision

Mark zuckerberg f8 a l
Image via TrueRep

Facebook quietly retreated from its passive sharing model two weeks ago representing a departure from its current vision.

For those unfamiliar with passive sharing, it was originally and controversially dubbed frictionless sharing when Timeline was introduced by CEO Mark Zuckerberg one year ago. Frictionless sharing applications share every read or view of a site, whether or not the person is on Facebook.

Zuckerberg’s vision of every aspect of peoples’ lives shared with their friends included frictionless sharing as a core component.

This very same vision was dealt another blow two weeks ago when European regulators struck an agreement with Facebook that forces the company to delete facial recognition data garnered from public surveillance cameras.
Read More »Facebook, a Company without a Vision

The Big Facebook Screw

Screwed
Image by El Tel63

Since Facebook’s mandatory Timeline conversion and IPO last spring, we’ve been screwed.

In what can only be described as the coup d’etat of strategy plays, Facebook got the world and businesses hooked on its network. Then the social network leveraged its monopoly power, and pulled the ultimate bait and switch in history. Facebook implemented its Timeline interface.

Timeline sabotaged traditional brand page performance, created a money generation vehicle, and sacrificed its users privacy for business purposes.

Read More »The Big Facebook Screw

Lost in a Digital Nightmare

#nightmare hashtag project
Image by Misspixels

Attention and reputation. That’s what we fight for online, particularly those of us vested in building personal identities and businesses through social media.

By doing so we sacrifice more than we possibly imagine.

We’re wild animals caught, caged and put on display at the zoo. Every check-in, status update, photo, error, and other digitized personal detail will be housed in a database for mining, extrapolation and exploitation to benefit commercial interests.

“I update, therefore I am.”
Read More »Lost in a Digital Nightmare

5 Facebook Futures

Facebook Jumps the Shark

The recent Facebook IPO filing and its expected $100 billion valuation dominated recent headlines. Much of the speculation was about profitability, and how the new public structure will change the company. Since my Mom is a nationally renowned astrologer (Jacqueline Bigar), I decided to pick up the IPO crystal ball and offer five Facebook futures. Here we go:

1) The Rise of Sheryl Sandberg

Want to know who the real CEO of Facebook is? Look no further than the IPO filing. Facebook pays Sheryl Sandberg a whopping $31 million. Certainly a high fee, but given her role in developing the company into a profit maker it’s no surprise. It’s also the salary of a large public company’s CEO.

As profit expectations grow (see next prediction), expect Zuckerberg to take a back seat over the next few years, graduating to chairman. In his wake Sandberg will become the leading lady of Facebook owning the role that already matches her compensation.

Read More »5 Facebook Futures