Everyone wants to know the most important trends of the new year for their marketing program. After reading thousands of posts and reports and sifting through corresponding data about marketing, these are my five bold predictions for 2014.

Why, why, why create yet another type of marketing? Well, I’m not. It’s just a metaphor for emotionless marketing without personality, a danger we face in the age of marketing automation. Vulcan marketing refers tongue in cheek to an over-focus on big data driven algorithms, automated paths, statistical decision making and content decisions. For those of you not familiar with […]

Today’s release of Hubspot 3 marketing automation software at the Inbound Conference marks the rise of dynamic content, a method of customizing the way individuals view content, images or actions. Now small and medium enterprise marketers can easily deploy dynamic content segmented by niches. Dynamic content harnesses database marketing to serve unique content to people based on a wide variety […]