There are many photography social networks to participate in. Here is a short review of the five I have participated in the most.
Why content marketing is losing its luster.
Enterprises are having a hard time recruiting capable marketers who understand technology. Steven Slater explains in this insightful interview.
Star Wars is one of the most successful movie franchise in history. Disney’s marketing of the seventh movie in the series, The Force Awakens, represents a great case study in action. Jason Mollica and I teamed up to provide an analysis of the Star War hype engine.
With a glut of too much content, attention deficit disorder, and murky evolving SEO rules, communicators find their articles, presentations and other information lying fallow. xPotomac Keynote Mark Schaefer sheds light on what it takes to resolve these challenges.
Shel Israel and Peter Corbett discuss the Internet of Things in advance of this Friday’s xPotomac Conference.
When brands move to adapt automation they would be wise to remember the holy grail, a great customer experience that is seamless. They should treat automation as a means to end, a way to communicate and deliver their very human commitment to their customers.
xPotomac returns on February 28 with stellar line-up that includes Robert Scoble, Shel Israel, Toby Bloomberg, Danielle Brigida, Allyson Kapin and Jim Long.
This post offers a live blog of the FTC’s Workshop on native advertising, “Blurred Lines: Advertising or Content” held in Washington, DC on December 4.
Contextual marketing is a different type of strategy that heavily relies on data and algorithms to build microniches. The good news is that these new marketing technologies are imperfect at best, and in some cases, are in their earliest phases of development. There is still time to catch up in social media. Some brand might even leapfrog social.
Robert Scoble delivers an insightful interview on marketing, media and society as a whole. Learn about the Age of Context.
I’ve been considering the impact of algorithms, automation tools and contextual media on marketing as we know it. It’s becoming clear to me that integrated marketing won’t be enough to make a company, nonprofit or individual competitive in this coming era. Integrating marketing communications ina contextual era, while certainly better than a series of one off touches, would be the […]
After reading the Age of Context (read my review here), I could not help but think about how this era is removing most concepts of privacy. In turn, it is causing an incredible amount of intrusive spam. A tension builds between brands who market to the niche, and consumers who unwittingly gave them permission to do so. The Age of […]
Four weeks ago I blogged that I was pressing pause, and then took a two week vacation. I let everything hit the floor, and stayed offline and out of business for the most part. Heck, I didn’t even write until the end of the vacation. Finally, after a few days I was able to breathe. When you let yourself breathe […]
It’s no secret that youth are usually the first demographic to embrace new technologies and media. Older communicators often struggle with changing tools, causing them to hire younger staff to engage with these tools. As time has progressed social and mobile media have become critical components of the modern marketing mix. In turn, Generation X and Baby Boomer marketing and […]
The social media reality for pro athletes is not a comfortable one. Young men suddenly empowered with incredible amounts of money and attention is a recipe for uncomfortable situations and overdeveloped senses of entitlement. Add in “friends” who are quick to gain a little notoriety by being the one to post a photo or a tweet about a less than […]
In less than two weeks, I will formally release Exodus: Book One of The Fundamentalists to the world after 19 years. When I think about it my back gets tight, my spirits lift, and my mind feels like it is about to drop down a 300 foot roller coaster slope. I admit it. I’m excited and afraid at the same […]
There is a movement about how to monetize individual blogger and online personality influence. Influencers considering monetization of their online trust should also weigh how such strategies can lessen trust within a community, and hurt search rank. This old debate goes back to paid blogging and affiliate marketing. As in those past cases, every influencer today needs to weigh how […]
In the last week, I finalized the manuscript for Exodus, and began the process to distribute the book on August 26th. Everything looks like it will be done on time or before deadline, providing a little time to reflect. After independently producing my own book, would I reconsider my February statement, and work with a traditional publisher again? I think […]
I write short emails. Usually no more than five sentences, often fewer. The sentences tend to be truncated in their own right. Sometimes people complain to me that I write short emails, and they don’t know what I am thinking. I don’t care, I keep them short. Why write short emails? Shakespeare once said, “brevity is the soul of wit.” […]
Long time readers have probably noticed a metamorphosis. Even more personal, focusing on life and issues outside of marketing, this has become much more of a writer’s blog than a professional marketer’s vehicle. Along the way over the past four months, I shed about 50% of my traffic! One could say I sabotaged my own blog. Certainly if you are […]
The following is a guest post by my friend Jay Baer, a hype-free social media and content strategist, author, and speaker. He just released a book called Youtility (check out my review here), and is out and about quite a bit these days. So I thought it would be nice to shed a little bit of personal light on his story. He […]
Have you seen Jimmy Kimmel‘s Mean Tweets skit yet? I finally did when the NBA version came out a week ago (below). The tongue-in-cheek celebrity response to Twitter’s raucous social media culture pierces through a lot of hubris. Mean Tweets says what many of us involved in online community management feel. Life as an online community manager, blogger or personality […]
Businesses think they own their products and experiences. That’s why they brand them, put their personal mark on them, and make signature experiences. The role community members play in creating and developing successful brands is a stark change. This collaborative shift is caused by technology in the form of social and mobile, and a new “we” ethos brought on by millennials. […]
Chart Source: CMO Survey If you think small, you stay small. That’s why companies and brands that treat social like a unique practice — a box within the larger whole — will struggle to achieve results and intangible outcomes. Building seemless customer experiences should take the fore in all strategies. Yet according to the CMO Survey, the integration gap in […]
Image by kopper. More brands and people continue filling the channels with their blogs, infographics, white paper, etc. As a result, we’re experiencing a deluge of content, most of it suffering from over-messaged, self-important corporate sales talk, or worse, shoddy workmanship. There’s no better example of this issue than our own marketing space where the effort to produce consistent content […]
As one of my projects, Vocus asked me to program the Demand Success 2013 conference (6/20-21), their first marketing conference open to the general public. Last week we announced our second major keynote, Elisabeth Moss, who plays Peggy Olsen on Mad Men. I was tickled that the buzz revolved around Mad Men, and not the presence of two strong ladies […]
The CMO will spend more on IT than the CIO by 2017, says Gartner. Yet, this marriage of different functions creates a unique tension, with marketing and IT failing to understand each other. Marketers don’t get code, and coders don’t get marketing. It’s the new Men are from Mars, Women are from Venus. Just consider the awkward conversations between SEOs […]
The most common complaint about algorithms is their lack of intelligence, specifically their inability to generate results that match human interactions. Producing off communication and awkward misses can actually hurt brands more than help them. Perhaps the most publicly algorithm gaffes have been via Facebook social ads, which over the years have served up many publicly noted gaffes. Then of […]
I’ve launched a couple of my own companies, and helped more than a half dozen other brands as well as others’ book projects launch. The media landscape changed, but there are common approaches I would execute today if I were to launch a new company and brand. Here are my top five activities for forging a new brand: 1) Align […]
If you listen to conversations about online power — at least those supported by bloggers — strength centers on the individual voice. Yet, now that big money has arrived online, the solitary influential voice represents a role player in the Internet ecosystem. Let’s use a metaphor to illustrate this point: Hollywood and its power structure of actors, directors and producers. […]
No one wants their company to become the best kept secret. Yet so many unknown companies today hold trade secrets to their chest like they were gold. If a technology is not found, it’s worthless. If a process is not used, it’s meaningless. Value is determined by the customer, and without customers companies have no value.
As the flood of content marketing continues to populate the interwebs, you’re starting to hear context come to the fore. Context was the overriding theme at yesterday’s xPotomac conference with almost every session featuring conversation about the need to provide context. It’s ironic, because in reality great brand and marketing campaigns have always resonated thanks to context. From the Maytag […]
Current content conversations focus on the written word as conveyed via interactive or print. That’s about to shift toward more immersive media experiences, forcing marketers to write and design for live environments. Immersive media creates a new demand for dramatic writing skills, usually the domain of more artistic forms such as plays, films and broadcast. The crossroads is here. While […]
Image by cliff1066 Pitchers and catchers report today, marking the beginning of the long journey to the World Series. What better way to celebrate than apply some of Yogi Berra’s quotes to marketing? I believe in speaking to an audience using their vernacular. That’s why I love Yogi Berra, and his terribly funny euphemisms for life, which just absolutely drive […]
Image by MindMapInspiration More and more voices state that content marketing overhype has jumped the shark. They’re right. As a primary strategy content marketing is overhyped. Instead, brands should focus on customer experience marketing. Before we go too far, let me say I love content, all forms of it, too, not just online, but events, print, and music, just to […]
I first met Simon Mainwaring in Boston in September, 2011 when we shared a keynote on best cause marketing practices (thank you, Katya). Ever since then, I have admired Simon’s unwavering commitment to change the world through cause marketing. His bestselling book We First is a must read for anyone who believes that businesses play a role in their larger […]
Judy Dench looking over coffins in a scene from Skyfall, image by Sony Has automation killed the social media star? I think so. The social media conversation paradigms of 2006 form a foundation for today’s online world. But Cluetrain Manifesto dreams have been bludgeoned and destroyed by the unrelenting advance of technology and corporate demands for better financial results. The […]
Image by Doug88888 So much for social ROI. Yesterday, the New York Times ran an op-ed debating social media marketing’s ability to deliver sales in comparison to other forms of advertising (for example, traditional search or email marketing). A recent Forrester report stated paid search matters most for new customers, email matters most for repeat customers, and social tactics are […]
Image by tres.jolie How’s your Instagram account treating you now? Feel better now that Instagram restored some of its original terms of service, and recommitted to observing permission marketing norms with photos? It seems like every four or five months we experience some outrageous Internet drama where tech and marketing bloggers declare the death of a brand. Instagram, Chick-fil-a, Netflix, […]
Image by Chiri_dr Marketers need to harness media convergence and integrate to maximize the impact of their various communications, on and offline. Convergence has been brought about by the arrival of mobile and social media. The combination has empowered customers to access the Internet anywhere and discuss it. The resulting anytime anywhere access to the Internet breaks the isolation of […]
Many brands struggle to integrate traditional media with interactive environments. In particular, social media can challenge entrepreneurs and marketers. Here are three easy tips to repurpose traditional media for digital environments: 1) Take Photos in Physical Locations Often you will see novelty items in an office or storefront. These items show office character, and help customers get a feel for […]
Image by Jessica Darliingx The great content marketing debate over quality information versus frequency raged on last week. Following the debate I realized content burnout is an issue I suffered from in the past and resolved. Here is my answer to the inevitable issue of burnout. It’s not enough to trudge through the hard times and make it to the […]
A recent infographic published on a Forbes blog ranks the top 20 Fortune 100 CMOs based on social scoring. The graphic poses an interesting question: Should CMOs be judged by their individual social media prowess? The methodology for the social scores released in the infographic was not released, and there was an incredibly wide disparity between follower counts and placement […]
I closed more than $500,000 worth of consulting deals from the past four SxSW interactive festivals. Every year has produced at least one new successful business relationship, making the event a must attend for me. Yet, many of my colleagues complain about their lack of success at Sx (as veterans call it). Some ask me how I achieve success at […]
Image by Spi-V In its Holiday Marketing Best Practices Guide, Amazon coaches online merchants to disregard negative comments until they reach a ratio of 5% of all comments: “Most sellers will eventually receive some negative feedback. When it happens to you, put it in perspective: a 0-2% negative feedback rate is great! If your negative feedback rate is greater than […]
The above video is my TEDx PeachTree speech (below is the written form) on how any of us can be make change happen in our lives. I wanted to empower the audience with lessons learned about influence through my grassroots social change efforts. Most importantly, any of us can create change. We don’t need heroes to save us. We can […]
Image by deathtiny41 In a world driven by social network and search engine marketing, you live and die by headlines. Today’s social media blogosphere discussion revolves around content marketing, but little is said about the actual headlines. Too bad. Writing great headlines matters more than ever. Attention spans have shrunk, and if you can’t interest someone right off the bat […]
Phil Gerbyshak‘s The Naked Truth of Social Media offers a compelling view of social media and its various experts. I wrote the introduction to the eBook, which features experts debating the myths they see, and their version of social media truths. Reading it revealed a few truths to me, too. The following is a version of my introduction to The […]
Image by Lune Rambler The following is a guest post by Erica Mills. She created a low cost tool called the Marketing Tree that forces you through a strategy process. I thought it was pretty cool, and asked her to blog about it. Please welcome her. Bonus miles, the three best comments will get a Marketing Tree process mailed to […]
Image by whereleaureensmiles Sight creates a visual imprint. This is the way things are. Though we depend on it, sight is perhaps the most deceiving of the senses. As an amateur photographer I know this. I can tell just by the way the same place will look different everyday depending on the weather and placement of the sun. Experience reminds […]
Image by Ksenia Krneychuk After my speech two weeks ago on blogging, a TribeUp NYC attendee asked me how to differentiate content. I’m sure other strategists have their methods, but here’s how I do it. There’s one critical precursor to success: You must possess substantial knowledge about your topic area, and keep abreast of current trends, not only in the […]
The following speech was given at Saturday’s New York City Tribeup. We live in an attention economy. The way content gets found today with social validation and search requires that posts, videos and pictures get referred to and talked about by others. As a blogger, I did well during the RSS era with the Buzz Bin. I sold that blog […]
Image by vmcampos Let’s talk about sales. Customers don’t care about our online brand conversations. The desire for customers to have personal relationships with brands remains the greatest myth pushed by today’s online marketers. Then there’s the assertion that increased engagement will lead to stronger relationships. Mmmm, not necessarily. Chatty versus cheap toothpaste, who wins the deal? Social engagement can […]
Perhaps you have seen the September issue of Fast Company. The cover headline refers to sex and social media with Mindy Kaling’s demure yet suggestive picture. Yet Mindy’s story doesn’t focus on anything about sex. Instead it discusses how the Office screenwriter built a substantial personal brand on Twitter, and garnered a TV sitcom. It’s even got some cool stats […]
No. It won’t. The truth? Online media — all forms of it — increasingly rules the world, but social is just a piece of that converged puzzle. When you look at the numbers direct marketing rules the world, at least from an overall marketing spend perspective (see above chart from the Marketing in the Round infographic), money is being invested […]
Jimi Hendrix Image by jbhthescots Music biz marketer Corey Biggs interviewed me five times for the book to help artists brand and market themselves. Based on those interviews, I have accumulated several branded experience marketing tips. While I have simply protested the personal brand movement in the past, it’s better to offer useful guidance to individuals. This is particularly true […]
Hold Back Time, Plate 2 by Thomas Hawk Well, it’s pretty much over now. The rain of negativity landed upon you. I don’t care whether your post is right or wrong about the best age for community managers. The vitriol expressed by many of the dissenting voices in comments and responses was reprehensible. Some have been measured in tone, but […]
Image by jot777stan It’s funny how much we talk about content frequency, retweet ratios, comments, etc. as key determinants of influence. What really matters in interactions with people, particularly as a content creator, is consistency. Not that content, retweets and interactions aren’t important. They are (depending on your goals). They’re just public and measurable, making them easily quantified. Go Klout. […]
Image by Camila Dal-Ri Brugnera Society values collaboration and groupthink in our decision making and increasingly attention-based popularity driven social web, but a collaborative culture repels creativity. We are not good for me (at least from a creative standpoint). A study from Mihaly Csikszentmihalyi and Gregory Feist shows that the most creative minds are introverted, they need quiet and alone […]
Image by Alice Popkorn Only one kind of branding matters, and that’s the customer experience. I love ad agencies and individual marketers that preach the ultimate importance of visual and personal branding, respectively. They’re wasting their time. You can manufacture as much messaging as you want, but if your brand promise doesn’t meet the customer experience then your efforts will […]
Often cursed by reactionary pundits responding to the popular, groupthink remains an inescapable behavior pattern in social networks. For those unfamiliar, groupthink is when a community’s desire for harmony overrides rational examination of ideas and concepts. Conflict is stamped out in favor of consensus. So long as people act in tribal ways, we will always have groupthink regardless of media, […]
Image by ~ Sandy ~ This year’s Millennial Impact Report shows that anyone doing business in the United States needs mobile communications as part of its portfolio. Without mobile any business or nonprofit’s growth strategy is dead in the water. An astounding 77% of millennials use a smartphone to access the Internet, says the report — well above the general […]
Image by Eyesplash Greg Verdino turned me on to a fantastic article about the rise of the Customer Experience Officer. The article rightly discusses the real trend of branding today — the comprehensive user experience. By focusing on the comprehensive user experience, research shows brands strengthen return on investment (ROI).
Social media experts will tell you that social is word of mouth marketing (WOMM). Experienced grassroots marketers may be confused, thinking word of mouth occurs person-to-person in a wide variety of ways, with social offering another venue for that. Now grassroots marketers have the proof to push back on social media experts. A recent study from the Temkin Group shows […]
A few recent studies opened the CMO kimono, offering a glimpse into the top concerns on lead marketers’ minds. Not surprisingly, two primary issues are integrating social in a meaningful way into the larger marketing suite of tools (less than 10% in two studies think they’ve done it), and finding better analytics for measurement.
“Ideally, each medium makes it own unique contribution to the unfolding of the story” (Henry Jenkins, 2006) Who doesn’t like a great entertaining story? Now imagine a story told throughout your daily experience across diverse media types. While not a new phenomena, transmedia storytelling challenges conventional siloed storytelling by transcending singular form to engage users. Die hard Star Wars or […]
Image by cleonleclerc Consider how companies integrate agencies and consultants into the modern, multichannel marketing environment. Contrary to today’s blogosphere conversation, CMOs, other C-level business executives, and their marketing lieutenants still drive marketing strategy in organizations. Agencies and consultants vary in role from strategic partner to tactical provisioning.
Image by Wild Olive In today’s networked media environment, marketing strategists find weaknesses in linear approaches to selecting campaign tactics. Break that strategy planning process by integrating best practices from web site user experience (UX) design with storyboards and cognitive maps. Today, most marketers end strategies with media choices and tactics (and hopefully associated measurement choices). This linear process represents […]
Image by codecarnage You probably know the legend as Bigfoot, the yeti, or the Abominable Snowman. The mysterious, gigantic hairy biped eludes human contact in mountainous regions, vying for its own survival. Thrilling and scary at the same time, northern cultures dream of this elusive and powerful icon of the unexplored wilderness. Similarly, PR and marketing types alike dream of […]
Marketing in the Round Infographic Today, Gini Dietrich and I launch Marketing in the Round in Chicago with a virtual (1 ET) U-Stream book bomb and a live (5 CT) networking event! Read Gini’s post here about how the book happened. Immersed in the era of visual media, what better way to start the day than with an infographic of […]
Good free content attracts people. If successful, it builds an expectation of more free content and time. This creates problems for small businesses and individual content creators (bloggers, photographers, etc.). First, once people get free stuff, they want more. More content, more time, even services and goods for free. They ask for it, and voice dissatisfaction when told they must […]
Sales, marketing, branding and ROI drive much of today’s conversation about how to use social, content marketing and interactive. Yet it’s a missed opportunity when companies and nonprofits don’t use their sites to learn more about their stakeholders. Surveying customers, harnessing data, and determining topical interests can help organizations better understand their customers, serve them with better information, and in […]
Image by ephy1 Most of the online hype about organizational social media adoption revolves around the “social business” craze. In my conversations, most businesses say they’re grappling with the multichannel integration into marketing. It begs the question, “What will come first, the full integration of social media into the marketing wheelhouse or the widespread rise of socially-enabled enterprises?” Last January, […]
Image by slgckgc Next Monday marks the six year anniversary of my first blog post. As I’m blogging less these days, I decided my final post of this year with six reflections based on my experiences over these years. Here are my observations about social media, blogging and marketing based on my journey: 1) The Idealism of Better Business Through […]
Of all the professional skill groups that can be included in the marketing toolkit, public relations is the most ridiculous (PR is also used for public affairs and other non-marketing activities). Filled with backwards unethical and untrained professionals that consistently spam people and promote attention metrics instead of actual outcomes, the PR profession can’t help its poor image.
Marketing extends beyond stakeholders and organizations. Although companies and nonprofits like to pretend they operate alone in an industry, competition exists even if its just for the stakeholder’s time and money. If a marketer does their job well, and the product, service or solution is met with a warm reception, invariably the competition responds. Moving forward, there are some common […]
What Teens Think Will Happen to Email (Source: Social Mouths) French company Atos became the latest tech player to declare the end of email, calling it pollution and banning it from its corporate walls. Tech bloggers bagged the move, but in reality, it’s an increasingly familiar proclamation. Basically, the tech industry wants to replace email with the next generation of […]
This post is co-written by G Squared (Gini Dietrich and Geoff Livingston). Guess what?!? We finally get to talk about our new book! We joked, early on, that it’s not nice to tell prolific bloggers they can’t write about what they’re writing about. It’s been a challenge, that’s for sure. It’s time to let the cat out of the bag […]
At the epicenter of Twitter marketing (and bad jokes) are hashtags. Hashtags have become dominant in the stream, depicting events, twitter chats, initiatives, and more. Yet, much has been said about how Twitter has become too noisy and commercialized. Enter the hashtag filter, compliments of Tweetdeck. And what happens? The signal increases, and the marketing blah blah recedes. Real conversations […]
True blue — loyalty in your views and causes — is an admirable quality. Blue means more culturally, too. It can mean feeling down. When I consider this blog over the past year and half — really since I began writing Welcome to the Fifth Estate — I have the latter kind of blues because I sacrificed the true blue […]
Now it really is time to eulogize Steve Jobs. Perhaps the best thing to say is thank you for all the great innovation he brought to this world. There are so many things to be said about the great technological innovation he brought to the world during his tenures at Apple and Pixar. From my first personal computer, an Apple […]
If you read some top social media blogs, it’s clear that Google+ is the hottest thing since the launch of the iPad. Others believe the fledgling social network is dying, with dramatic declines in interactivity. The truth is that the network seems to be growing pretty rapidly still, especially since opening its doors to the public. Estimates have the network […]
Image via thealphaquadrant.blogspot.com Big Data is a crazy reality that we have created with society’s many digital input devices, from street cameras to the common smartphone (sorry, Trekkies). There is so much data available that computing algorithms are needed to extrapolate and contextualize the information. Companies are actively looking at ways to mine and extrapolate Big Data for analytics and […]
Image by jdhilger Just as individual web site owners use affiliate marketing, small and large companies and nonprofits are engaging in teams — coalition marketing — to reach common stakeholder groups. Modern Internet tools have made coalition marketing incredibly simple. It’s easy as setting up a web site and providing the common offering or cobranding. Coalitions take several forms. Often […]
Image by Sean MacEntee by Danny Brown and Geoff Livingston Much has been said about marketing on Google+. Both of us have been intentionally conservative about marketing on the new network due to a statement from Google+ specifically asking businesses and brands to wait until it formalized its business offering. This offering is rumored to include an open API for […]
Image by MoneyBlogNewz A profit and loss center (P&L) is the heart of business. Based on many online comments from communicators and marketers about the way businesses should work, it is clear they have never run a P&L. And until you run one, you really don’t comprehend the totality of a business. Let’s not confuse a P&L with a consultancy, […]
by Estrella Rosenberg & Geoff Livingston If the last two marathon weeks of cause-related conferences are any indication, competition isn’t just something the for profit sector is thinking about – the cause community is too. How do we compete for market share? How do we compete for visibility? How do we compete for more money? Much has been said about […]
A Book of Five Rings, written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. Its influence extends beyond military schools to the entire Japanese business culture, and has made its way into Western culture, too. Musashi’s work is one of the texts that comprises the foundation of Zoetica’s strategy services. This blog series looks […]
Welcome to the Fifth Estate is now available for pre-order with a release date of May 11! Special thanks to Mashable Editor In Chief Adam Ostrow for writing the forward to Welcome to the Fifth Estate. This introduction offers the experienced journalist’s view of an ever changing media landscape that has moved from blogs to group texting on mobile phones. […]
A better social web exists. It exists within each of us. Today, this social web isn’t popular, instead it has fascinating small pools and eddies of action and meaningful dialogue. But this can be The Social Web, a place better than a popularity driven attention sphere focused on the best looking unicorn (Bieber or Kardashian, take your pick). Our virtual […]
Yes, you did read the headline correctly. One of the most annoying flavors of kumbaya in social media circles remains the idea that we should all get along. These voices leave no room for public competition. Meanwhile most of the folks singing this tune don’t run businesses, and are bloggers and their fans. They are clueless about winning market share. […]
The Altimeter Group released a report defining the characteristics of a “Corporate Social Strategist” last week. Aside from the job title, it was a refreshing report as it added contextual research to what many voices have been claiming for some time: To be successful as an online communicator, one needs to have the fundamental underpinnings of communications or marketing experience […]
The influencer hype bubble overvalues the role of popular digital voices in an online marketing program. Influencer attention can’t sustain a community over the long term, and using them often fails to produce strength of online community and actual business measurements. Rather than producing another post deconstructing the influence model, let’s try to take an objective look at what influencers […]
Homeless Image by Raileen Viorel Marketers love telling nonprofits how to market their social solutions. They get miffed when they see a perceived slow road to change, an underfunded website written by someone in their 20s, and a general failure to resolve society’s ills. Of course, the answer must be the crappy marketing. Having worked with both types of organizations […]
Maturation in social media marketing has created a sea of sameness, where conversations revolve around listening, responding, strategy, ROI, influence, etc. Consider the common complaint that all of the social media books, A-List blogs, and retweeting fans say the same things. The current “state of the conversation” serves as a great reminder that mature markets require differentiation to stand out […]
Holiday presents — consumerism at its best — represent the great opportunity for all retailers. Merchants and product manufacturers seek brisk sales to ensure a profit for the year, thus the naming convention of “Black Friday.” Yet, instead of embracing consumerism, which coincidentally drives green product sales, most green bloggers and information outlets engage in Buy Nothing Day, an effort […]
The following is draft material for the second edition of Now Is Gone, which is almost out of print. Comments may be used in the final edition. You can download the first drafted chapter of the new edition — Welcome to the Fifth Estate — for free. When seeking to inspire a conversation about one’s initiative — whether it’s product, […]
On today’s District of Corruption podcast (with co-host Aaron Brazell) we talked about: Geoff’s "tat-gate" scandal at Blogger Social. Aaron says Facebook is done, and removed his profile. We discussed whether the social network has peaked, and the value of presence marketing. Chris Suspect called in to talk about Facebook, and said MySpace is better now Silly Valley: Google is […]
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