How Popularity Ends
What causes brands and people to lose their popularity?
marketing
Video Killed the Video Star
Everyone is talking about how important video is to online content and marketing. They’re also saying TV advertising is dying. Get a complete briefing on the Internet video trend.
Will the Force Awaken or Sputter?
While Star Wars has always had an air of mystique to it as well as a plot turn or three, the reason why we love the story is its very human experiences. Can J.J. Abrams build a story that works?
Selecting Media Venues
Here is a method on how to select media venues to distribute content.
5 Tips to Liven Up Long Stories
Here are five tips to liven up your long written content for the visual media era.
Getting Lost In Tech Again
We need to make relationships the guiding principle in our communications.
From the Internet of Things to Video Moxy
xPotomac 2014 covered a wide variety of topics from contextual media, video and the Internet of Things to digital approaches in nonprofit, healthcare and journalism. Here are all of the videos from this year’s event!
More Evidence that Visuals Far Outpace Text
When it comes to native advertising, young ad agency execs say visual media is outperforming text by at least three to one.