Image by Rod Senna Surely you have seen the many studies, articles and posts (see Gini’s take) — including a couple on this blog — over the past few months about corporate blogging’s decline. In thinking about the matter, I decided to reverse my personal decision to exclude a blog roll here. The best way to support blogging is to […]
Image by Vincepal Would you like to learn how to create an integrated multichannel marketing program? Register today for a Marketing in the Round training with Gini Dietrich and me in Boston, Chicago, Kansas City, New York or Washington, DC. I was talking with Gini Dietrich about our forthcoming book Marketing in the Round, and which topics people would find […]
They say that professional blogging is a dying social marketing tool. The University of Massachusetts revealed a 25% drop in the number of corporate blogs in the Inc. 500 (from 50% of the general surveyed population to 37%).The next generation of trade media — team and professional “blogs” — have risen to the fore and dominated their various niches. Lost […]
Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?” Now it’s time to turn the tables and ask social media experts, “What’s the ROI of Pinterest?” For the past few weeks we have experienced a deluge of Pinterest hype across the social media […]
In the past three days, Chapters 6 and 7 of Welcome to the Fifth Estate have been podcasted, completing the reading of the book. Welcome to the Fifth Estate is now available for listeners in its entirety for free. Below please find a list of podcast episodes. In addition to making the book available for free, the next few weeks […]
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