The Rise of Dynamic Content
Today’s release of Hubspot 3 marketing automation software at the Inbound Conference marks the rise of dynamic content, a method of customizing the way individuals view content, images or actions. Now small and medium enterprise marketers can easily deploy dynamic content segmented by niches.
Dynamic content harnesses database marketing to serve unique content to people based on a wide variety of factors, including their sales history, social media preferences, historical content preferences, and prior interactions with the company.
Delivery mechanisms for dynamic content include both online web pages and forms, and emails. Of course, if you engage in direct mail, you can deliver print pieces based on segmentation and individual preferences (depending on your vendor).
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