measurement

Vulcan Marketing

Star Trek TOS - Spock

Why, why, why create yet another type of marketing?

Well, I’m not. It’s just a metaphor for emotionless marketing without personality, a danger we face in the age of marketing automation.

Vulcan marketing refers tongue in cheek to an over-focus on big data driven algorithms, automated paths, statistical decision making and content decisions.

For those of you not familiar with Star Trek lore, Vulcans do not experience human emotions. The beauty of Spock’s character — half Vulcan and half human — were his struggles to embrace humanity, much like today’s marketers.

Understanding Human Motivation

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Avoiding Measurement

I'm still running away
Image by Vincepal

Would you like to learn how to create an integrated multichannel marketing program? Register today for a Marketing in the Round training with Gini Dietrich and me in Boston, Chicago, Kansas City, New York or Washington, DC.

I was talking with Gini Dietrich about our forthcoming book Marketing in the Round, and which topics people would find interesting. We discussed measurement, and both of us noted that whenever we get into the nitty gritty of ROI and outcomes blog traffic drops precipitously.

Generally, marketers and communicators avoid measurement.
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