Usually, we see change as a moment in time. That can be dangerous when it comes to an organization’s cherished sacred cows. But in reality change is often an evolutionary process.
Why, why, why create yet another type of marketing?
Well, I’m not. It’s just a metaphor for emotionless marketing without personality, a danger we face in the age of marketing automation.
Vulcan marketing refers tongue in cheek to an over-focus on big data driven algorithms, automated paths, statistical decision making and content decisions.
For those of you not familiar with Star Trek lore, Vulcans do not experience human emotions. The beauty of Spock’s character — half Vulcan and half human — were his struggles to embrace humanity, much like today’s marketers.
Understanding Human Motivation
Would you like to learn how to create an integrated multichannel marketing program? Register today for a Marketing in the Round training with Gini Dietrich and me in Boston, Chicago, Kansas City, New York or Washington, DC.
I was talking with Gini Dietrich about our forthcoming book Marketing in the Round, and which topics people would find interesting. We discussed measurement, and both of us noted that whenever we get into the nitty gritty of ROI and outcomes blog traffic drops precipitously.
Generally, marketers and communicators avoid measurement.
Read More »Avoiding Measurement
“We are what we repeatedly do. Excellence, then, is not an act but a habit.” –Aristotle Sustaining social media communities over years is one of the primary topics in Welcome to the Fifth Estate. Given how much time and financial… Read More »Sustainable Online Communities Begin with Measurement
Welcome to the Fifth Estate is now available for pre-order with a release date of May 11! Special thanks to Mashable Editor In Chief Adam Ostrow for writing the forward to Welcome to the Fifth Estate. This introduction offers the… Read More »Welcome to the Fifth Estate Available for Pre-Order
Image by Annie Siegal With the current overfocus on influence metrics, companies and nonprofits are left to wonder at the digeratti’s navel gazing via participation scores. While influencers play a role in social media, for a company or nonprofit that… Read More »Strength of Community Supersedes Influence