Attacking the media deflects attention away from Trump’s real political problems.
The Trump PR machine will continue to spew alternative facts and attack the media as part of its attempts to deceive the American public and implement its malicious agenda. The media should not cooperate.
Immersive technologies offer incredible new media experiences. These paths give us the opportunity to develop new ways of interacting with our communities. We need to do more. We have to tell interesting stories and innovate upon the current level of useful content.
The always-on quanitifed self created a bit of a freak-out amongst SXSW Interactive attendees. the movement towards the omnipresent Internet creates dramatic implications for society and business beyond extrapolating personal data to deliver context.
Shel Israel and Peter Corbett discuss the Internet of Things in advance of this Friday’s xPotomac Conference.
Robert Scoble delivers an insightful interview on marketing, media and society as a whole. Learn about the Age of Context.
Like most parents, I am concerned with my daughter Soleil’s welfare and education. One of the most disconcerting things about this time period is her interest in video and games, and what is an often poor reaction to being separted from the media. Soleil throws sever temper tantrums when she video and ipad time ends, which is now causing us […]
It’s funny how we as community feel compelled to recreate the same trend over and over again as a new revolution. Consider how the same audience centric principles become repackaged over and over again during the past eight years. We have moved from Web 2.0 to social media to social business to content marketing to the trend of the immediate […]
Canadian blogger and bald brother of another mother Mitch Joel released his new book CTRL ALT Delete today. The book captures the zeitgesit of workplace change caused by a universal shift towards digital media. Mitch discusses embracing digital change to survive and succeed. To celebrate the arrival of CTRL ALT Delete, I asked Mitch several questions, including his take on […]
Marketing today remains a great challenge, in large part because of the consistently changing technology and media landscape. Informational sources (conferences, blogs, etc.) consistently address these challenges yet the issues persist. It may be time to take a step back on a macro level and look at how education and information sources are meeting these challenges. Here are the seven […]
I’ve launched a couple of my own companies, and helped more than a half dozen other brands as well as others’ book projects launch. The media landscape changed, but there are common approaches I would execute today if I were to launch a new company and brand. Here are my top five activities for forging a new brand: 1) Align […]
Last week most prominent media outlets reported on Marissa Mayer’s six month bonus. The Marissa story repels me. The media scrutinizes every management move she makes. It’s because she is a relatively young woman, in my opinion. At this point, I hope she crushes it at Yahoo!, and forever shuts up the media and all the old bastards who think […]
I will be speaking at xPotomac this February 25. Co-organizer Patrick Ashamalla and I are presenting together on Google Project Glass and augmented reality. Here’s a sneak preview of our session. Google Project Glass promises to take ubiquitous mobile Internet access and layer unprecedented information into our day-to-day existence. While Google doesn’t like the term augmented reality, wearable computing could […]
Image by NEXT Berlin Andrew Keen remains the most constant and prolific critic of digital media advances and their impact on society. His books Digital Vertigo and Cult of the Amateur have made him a bit of a pariah in some circles, and an intellectual hero in others. He was the ideal choice to close xPotomac on February 25, as […]
Image by Doug88888 So much for social ROI. Yesterday, the New York Times ran an op-ed debating social media marketing’s ability to deliver sales in comparison to other forms of advertising (for example, traditional search or email marketing). A recent Forrester report stated paid search matters most for new customers, email matters most for repeat customers, and social tactics are […]
Image by Marion Doss There’s an old saying in politics that perception is reality (attributed to Lee Atwater). If you want an example, look no further than blogs written under the guise of venerable mastheads like Forbes, Fast Company and Harvard Business Review. Consider the perception of journalistic excellence these mastheads possess — and yes, even new media outlets like […]
Phil Gerbyshak‘s The Naked Truth of Social Media offers a compelling view of social media and its various experts. I wrote the introduction to the eBook, which features experts debating the myths they see, and their version of social media truths. Reading it revealed a few truths to me, too. The following is a version of my introduction to The […]
Stories told across multi-platform media environments — or transmedia stories as they are commonly called on the edge — require more complex writing. A story unfolds across diverse media with readers/viewers opting in to each layer. At the same time, as writers we want to build an experience that satisfies casual consumers on the first level without requiring them to […]
USOC Chair and Olympic Gold Medal Winners Scott Blackmun, Katie Ledecky, Missy Franklin and Heather O’Reilly are interviewed by Christine Brennan. Last Thursday night, USA Today celebrated its 30th birthday in grand fashion at the National Portrait Gallery. Media and Washington luminaries gathered to witness the introduction of the new multimedia USA Today, and discuss the future of media 30 […]
Join me on September 22 in New York City for the Triberr Takeover conference. Today, media companies dominate the blogosphere. How can a small independent Davina or David blogger compete with Goliath brands like AOL, Gawker and Mashable? In a recent call about a World Hunger Day campaign I’m engaged with on behalf of Yum! Brands and Razoo, I compared […]
Hopefully by now you’ve heard about the plight of Russian punk rock band Pussy Riot. The girl punk band was sentenced to two years of hard labor by Russian officials for staging a protest concert at a Russian Orthodox Church. The performance defended women’s rights and decried Vladimir Putin’s strongman hold on the country. By levying a draconian punishment, the […]
Yesterday afternoon, the Altimeter Group released a report called “The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media.” Authors Rebecca Lieb and Jeremiah Owyang discuss the increasingly blended media environment of traditional, online and advertising media. In total, consumers face 3000 daily brand impressions. The report makes a strong call for integration across digital, traditional and […]
Image by Eyesplash Greg Verdino turned me on to a fantastic article about the rise of the Customer Experience Officer. The article rightly discusses the real trend of branding today — the comprehensive user experience. By focusing on the comprehensive user experience, research shows brands strengthen return on investment (ROI).
Image by codecarnage You probably know the legend as Bigfoot, the yeti, or the Abominable Snowman. The mysterious, gigantic hairy biped eludes human contact in mountainous regions, vying for its own survival. Thrilling and scary at the same time, northern cultures dream of this elusive and powerful icon of the unexplored wilderness. Similarly, PR and marketing types alike dream of […]
SxSW starts next weekend, and the whole sector will be focused on the immediate future of the Internet. It seems fitting that the fifth “Future of the Internet” survey was released last week by Elon University’s Imagining the Internet Center and the Pew Research Center’s Internet & American Life Project. More than 1,000 people participated in the study, including me. […]
New Flickr Interface image via Geeky Gadgets Flickr will unveil its much-needed new interface today, revamping one of the oldest and still prescient social networks. This significant change comes to a network that features more than 3.5 million photos uploaded everyday, and one of the most popular APIs on the Internet. Flickr’s new interface seeks to make the network relevant […]
If you have not played with runaway hit mobile social network Instagram, you should. Yes, it’s become known as a utility for iPhone users to send pictures to Facebook and Twitter, but make no bones about it, Instagram is its own social network, and a very enjoyable one, too. In fact, it has restored my faith in the media form. […]
True blue — loyalty in your views and causes — is an admirable quality. Blue means more culturally, too. It can mean feeling down. When I consider this blog over the past year and half — really since I began writing Welcome to the Fifth Estate — I have the latter kind of blues because I sacrificed the true blue […]
Image by Kap Kap The Occupy Wall Street protests have spread across the country, capturing the hearts of America’s disenfranchised. These events have sparked a debate across America — particularly online — about economic injustice in America. Occupy Wall Street has been criticized for its lack of primary objective and message. Like it or not, pundits and critiques are dealing […]
by Susan Murphy Image by Sketchy Notes Back in the 1970’s, a Canadian named Moses Znaimer did something that nobody had ever done before. He took the medium of television, which had long been a great, mysterious and meticulous process reserved only for a select set of highly trained professionals, and gave it back to the people. Through his little […]
Interested in winning a copy of Welcome to the Fifth Estate? Then here’s your chance: The five people who best tell how social media has empowered them to make a difference for their business, their community or their family will win a copy of the book. One of the cores aspects of Welcome to the Fifth Estate is an empowered […]
Image by ugod Ever notice the phrase “consumes social media” or a variant of that in market research and social media wonk discourse? Of course, media consumption as an idea matches our consumer economy, but the idea is a bit off. Think about it, no one “consumes” social media. No one goes home and says, “I think I’ll consume Facebook […]
Image by Graymalkn Cluetrain Manifesto Co-Author Doc Searls recently observed that the Web has moved from personalized postings and unique micro-publications to an over-commercialized web. Perhaps Searls point is indicative of a larger trend of amateurs losing power online. In the professional Internet communications market, we see a similar movement away from amateurs, too. As someone who straddles both sides […]
If social media endangered the 30 second spot, then mobile media will restore brevity to content creation. Smaller screens, less convenient input methods for text, the ability to create user generated visual media on the fly, and an evolving series of socially empowered mobile media will challenge content creators to serve a new reader. Long blog posts and articles are […]
Pre-order Geoff Livingston’s Welcome to the Fifth Estate today! The weak economy and the evolution of Internet media have done more to shake up traditional journalism than any other events in the past 60 years. Online news is now surpassing almost every media form in the United States with the exception of local TV, according to Pew. And in 2010, […]
Image by S_Mercurier Today’s oped in the Washington Post by former Nightline Chief Ted Koppel declares the Death of Real News. Prompted by FOX and MSNBC’s clear political views, this piece declares something many have come to know: Our society has lost any resemblance of integrity in its news with very few exceptions. But given who said it — a […]
The run-away smash hit Avatar has changed the paradigms of special effects and 3D filmmaking. James Cameron’s script, while not critically acclaimed, has also achieved another notable achievement: Delivering a strong environmental message to the masses. Cameron admitted in a Filmcast Interview that one of his primary goals was to push the climate change cause: …if a film is successful […]
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