What will you do when rapid media change happens again?

Welcome to the evolution revolution. The great challenge for us as communicators is maintaining a constant state of learning. Only then can we transform and successfully meet the times over and over again.

The medium is the method. We have no choice but to change or become irrelevent.

Image by pshab For a few months now, I have been reducing my marketing presence on Facebook. Generally, I don’t enjoy the conversational tone, and I believe Facebook is losing market power. Another aspect is to create a safer place where I don’t have workplace colleagues and contacts reading my feed expecting the latest and greatest Geoff news (Woo. Hoo.). […]

Image by cintamamat Marketers and individuals will have to deal with social scoring in the form of Klout and its sister technologies. As time progresses, technologies and alliances evolve. I haven’t written about Klout outside of general discussions on social scoring for a good long while. There wasn’t much to say. I agreed in principal with many of my colleagues […]