Welcome to the evolution revolution. The great challenge for us as communicators is maintaining a constant state of learning. Only then can we transform and successfully meet the times over and over again.
For a few months now, I have been reducing my marketing presence on Facebook.
Another aspect is to create a safer place where I don’t have workplace colleagues and contacts reading my feed expecting the latest and greatest Geoff news (Woo. Hoo.). I’d rather have a closer family and friend experience there.
This seems to have happened by happenstance, anyway. In fact, of my current consulting and speaking clients, only one head of marketing is a friend on Facebook.
The linchpin was seeing organic unpaid engagement drop on blog posts.
Marketers and individuals will have to deal with social scoring in the form of Klout and its sister technologies.
But I had a second reason: As a professional communicator, it’s become increasingly clear that we won’t escape Klout, Kred and PeerIndex.
The business marketplace cannot help itself. It will chase quick fixes to community building, recruitment and measuring individual online capabilities, making social scoring an obvious play. I have three reasons for coming to this conclusion.
Read More »Coping with the Klout Reality