Easy Is Difficult
In the attention economy no one has time for you to explain things. Outreach must be obvious and factual, clearly communicating the outcome that people will receive.
In the attention economy no one has time for you to explain things. Outreach must be obvious and factual, clearly communicating the outcome that people will receive.
Hopefully by now you’ve heard about the plight of Russian punk rock band Pussy Riot.
The girl punk band was sentenced to two years of hard labor by Russian officials for staging a protest concert at a Russian Orthodox Church. The performance defended women’s rights and decried Vladimir Putin’s strongman hold on the country.
By levying a draconian punishment, the Russian government (and Putin) martyred Pussy Riot.