Canadian blogger and bald brother of another mother Mitch Joel released his new book CTRL ALT Delete today. The book captures the zeitgesit of workplace change caused by a universal shift towards digital media. Mitch discusses embracing digital change to survive and succeed.
To celebrate the arrival of CTRL ALT Delete, I asked Mitch several questions, including his take on Google Glass, the individual’s role in the workforce and more. Check it out, and don’t forget to pick up a copy of CTRL ALT Delete.
GL: CTRL ALT Delete focuses on change, and of course a big change may be coming with Google Glass. How do you see wearable computing hastening the mobile untethered (and somewhat free) work life?
MJ: I had the chance to wear and tinker with Google Project Glass at this past year’s TED conference. My expectations were not high and the product blew me away (big time). There has been a lot of online discussion about what it means to be wearing these pair of Internet-enabled glasses that made me think that this technology was not ready for prime time. That online discussion is wrong.
There are so many bald marketing bloggers with glasses. We are the bald marketing brothers of another mother!
We often get mistaken for one another, and we totally kid each other about it every week. In fact, just yesterday I was making a joke about this on Mitch Joel’s Facebook stream.
Here’s a list of my other bald marketing brothers of another mother, at least the ones I most often get mistaken for.
It was Greg Verdino who first introduced me to the phrase “a brother of another mother.” As such, he should be first on the list.
Many styles of engagement exist in social media. From pure content marketing to commenting on every post, we see many companies and personalities successfully market. I gravitate towards thanking and serving.
There is no absolute right way.
One thing I have learned over the years about social: The most important thing is to represent your personality authentically.
The more manufactured the interaction, the less likely your personal presence or corporate culture will resonate with online stakeholders.
Read More »Just Thank and Serve
Image by Rod Senna
Surely you have seen the many studies, articles and posts (see Gini’s take) — including a couple on this blog — over the past few months about corporate blogging’s decline. In thinking about the matter, I decided to reverse my personal decision to exclude a blog roll here.
The best way to support blogging is to highlight your favorite reads as often as possible. While I do this every hour during the business day on Twitter, these blogs seem to get shared the most on my feed. Of course, there are many great blogs out there, so feel free to add them in the comments. And you can always visit my blog roll on the first column to the right.
Here are the blogs: