xPotomac 2014 covered a wide variety of topics from contextual media, video and the Internet of Things to digital approaches in nonprofit, healthcare and journalism. Here are all of the videos from this year’s event!
A victim of its own successful Internet applications, the Weather Channel has lost significant percentages of its won traffic. To make its content more accessible, we know have winter stroms with names and polar vortexes.
2014 is the year of separation. Clients will start qualifying vendors by their ability to deliver a mobile experience. In the post social media revolution era, talking responsiveness is cheap. Sites speak louder.
Everyone wants to know the most important trends of the new year for their marketing program. After reading thousands of posts and reports and sifting through corresponding data about marketing, these are my five bold predictions for 2014.
Businesses think they own their products and experiences. That’s why they brand them, put their personal mark on them, and make signature experiences.
The role community members play in creating and developing successful brands is a stark change. This collaborative shift is caused by technology in the form of social and mobile, and a new “we” ethos brought on by millennials.
Brands continue evolving from something discussed to collaborative distribution channels built on the premise of sharing products and services. In many ways, collaboration provides an opportunity for businesses to create a new sales channel, something I will discuss later this week on the Vocus Marketing blog.
Beyond the core business opportunity, the movement marks a larger economic and cultural shift towards community based models. Socialism and its less successful offshoot communism produced global failures centered on fulfilling the ideal of community based sharing. In an ironic turnabout, the collaborative economy leverages capitalism to fulfill that ideal through a pretty cool market based approach.
Read More »Sharing and Collaboration
Opening Day last week was my Dad’s first day of retirement, so we went to the park with a couple of friends to celebrate. It was one of the best days of my life, a day I’ll cherish and take with me to the grave. But it was also enjoyable because the Nationals’ in-stadium experience significantly improved over the winter.
When you walk into the stadium and look out onto the field, the first thing you see in the outfield is the hashtag slogan, “#Natitude.” That’s how my 2013 season began with the Nationals on opening day, a brilliant integrated in-park/online/broadcast experience.
Encouraging fans to use the # slogan is brilliant, spanning Twitter, Google+ and Instagram, and perhaps soon Facebook. Now fans can find Nationals conversations on their preferred social media channel by simply searching for #Natitude.
The full integration of the Nationals experience into the physical goes further. Consider the following:
Read More »Experiencing Electronic #Natitude
Happy April Fool’s Day! We now resume our regular programming…
Five weeks ago at xPotomac, nine speakers and one emcee delivered speeches and conversation starters that sparked 25-30 minutes of questions and answers each. The following nine videos are listed in the order of presentation.
Special thanks to my client Vocus for providing videography services. Vocus is hosting the Demand Success 2013 conference in Washington, DC this June 20-21. The event focuses on marketing best practices for converging media, and includes speakers like Arianna Huffington, Content Marketing Institute Founder Joe Pulizzi, digital journalism expert Jay Rosen, and many more. Check it out.
Please feel free to leave comments and feedback about the conference here. We’re listening!
xPotomac Introduced: BlogPotomac Legacy and Future Vision
DC’s very own Shana Glickfield (Beekeeper Group) provides the introduction to very first xPotomac. xPotomac is where the digital media future meets businesses. This groundbreaking conference features seven media technologies most likely to impact businesses and marketers in the immediate future.
This smaller intimate conference features limited attendance to ensure maximum learning and networking. Speakers will present in a tight setting with the stage centered in the round or in a horseshoe formation. Each session features a gladiator like format with 15 minutes dedicated to speaking and 30 minutes of question and answer from the audience.
Opening Keynote: Voice Search Changes the Game
The opening keynote at xPotomac was provided by Vanessa Fox. Given how much of the current web — social and content marketing included — revolves around search, voice search represents a game changer, especially given mobile use with Siri and Google Voice Search.
Read More »9 Videos on the Digital Future