xPotomac 2014 covered a wide variety of topics from contextual media, video and the Internet of Things to digital approaches in nonprofit, healthcare and journalism. Here are all of the videos from this year’s event!

Shel Israel and Peter Corbett discuss the Internet of Things in advance of this Friday’s xPotomac Conference.

A victim of its own successful Internet applications, the Weather Channel has lost significant percentages of its won traffic. To make its content more accessible, we know have winter stroms with names and polar vortexes.

2014 is the year of separation. Clients will start qualifying vendors by their ability to deliver a mobile experience. In the post social media revolution era, talking responsiveness is cheap. Sites speak louder.

Everyone wants to know the most important trends of the new year for their marketing program. After reading thousands of posts and reports and sifting through corresponding data about marketing, these are my five bold predictions for 2014.

Businesses think they own their products and experiences. That’s why they brand them, put their personal mark on them, and make signature experiences. The role community members play in creating and developing successful brands is a stark change. This collaborative shift is caused by technology in the form of social and  mobile, and a new “we” ethos brought on by millennials. […]

Happy April Fool’s Day! We now resume our regular programming… Five weeks ago at xPotomac, nine speakers and one emcee delivered speeches and conversation starters that sparked 25-30 minutes of questions and answers each. The following nine videos are listed in the order of presentation. Special thanks to my client Vocus for providing videography services. Vocus is hosting the Demand […]

Image by Doug88888 Traditional methods of credit card payment and mobile payment are shifting. The $15 trillion electronic payment market will continue to evolve, and our wallets will disappear, slowly but surely. Point of sale is no longer the domain of a physical location, and not even necessarily a function of swiping a card on a mobile reader, such as […]

As the flood of content marketing continues to populate the interwebs, you’re starting to hear context come to the fore. Context was the overriding theme at yesterday’s xPotomac conference with almost every session featuring conversation about the need to provide context. It’s ironic, because in reality great brand and marketing campaigns have always resonated thanks to context. From the Maytag […]

Image by OakleyOriginals In building the program for xPotomac (February 25th), I sought to address a sea change in media evolution. That change spells the end for the social PR revolution, a marketing movement embodied by brand-led conversations over the past seven years. We are currently experiencing a throttling of branded, online grassroots power. Specifically, it’s becoming harder and harder […]

Image by tres.jolie How’s your Instagram account treating you now? Feel better now that Instagram restored some of its original terms of service, and recommitted to observing permission marketing norms with photos? It seems like every four or five months we experience some outrageous Internet drama where tech and marketing bloggers declare the death of a brand. Instagram, Chick-fil-a, Netflix, […]

Image via Federal Computer Week Imagine someone working in a government security clearance environment (defense, international affairs, homeland security, etc.). They need to balance their workplace restrictions and national security with their desire to chat with friends online. Multiply that individual by hundreds of thousands of people, and their personal smartphones with Facebook, Instagram, Twitter and Pinterest apps loaded up. […]

Image by ~ Sandy ~ This year’s Millennial Impact Report shows that anyone doing business in the United States needs mobile communications as part of its portfolio. Without mobile any business or nonprofit’s growth strategy is dead in the water. An astounding 77% of millennials use a smartphone to access the Internet, says the report — well above the general […]

The following is a narrative version of my 15 minute speech at the 2012 Innogive Conference today. Last Spring those of us at Razoo began analyzing mobile web solutions. There was a big debate because traffic was in the low single digits, but partly as a result of reading Chuck Martin’s Third Screen, we decided to offer a web based […]

SxSW starts next weekend, and the whole sector will be focused on the immediate future of the Internet. It seems fitting that the fifth “Future of the Internet” survey was released last week by Elon University’s Imagining the Internet Center and the Pew Research Center’s Internet & American Life Project. More than 1,000 people participated in the study, including me. […]

If you have not played with runaway hit mobile social network Instagram, you should. Yes, it’s become known as a utility for iPhone users to send pictures to Facebook and Twitter, but make no bones about it, Instagram is its own social network, and a very enjoyable one, too. In fact, it has restored my faith in the media form. […]

Image by Robert Scoble In an effort to better serve readers with value added content, every month “Geoff’s Market Research Bulletin” will be sent to interested readers. The Bulletin encapsulates all of the new interesting market research studies over the past month that seem worth sharing in one place. Sign up today if you are interested in this free email […]

The following is an excerpt from Welcome to the Fifth Estate, Chapter 7: Sustaining Your Community Over Time Who in their right mind would predict the death of Facebook, given its ever-increasing dominance? But everyone always asks, “What’s next?” One thing long-term Internet citizens have seen over the past 30 years: Communities and social networks get large, even as dominant […]

Last week Mark Zuckerberg revealed video chat (see above video), the first of many new features in what will be called, “Launching Season 2011.” Yet, this announcement (conveniently timed one week after Google+ launched) only seems to add to the problems that Facebook has. First and foremost, Facebook’s nightmare user interface offers a plethora of features, many of which don’t […]

Some books capture the spirit of a marketing zeitgeist just as it begins to happen in full force. Seth Godin‘s Permission Marketing and Charlene Li & Josh Bernoff‘s Groundswell were two such books. Chuck Martin’s The Third Screen is arguably of the same caliber for the forthcoming mobile marketing revolution. Centered around the Untethered Consumer — freed from the bondage […]

Image by Paul Swansen Watching App Savvy Author (and personal friend) Ken Yarmosh speak, clarity in mobile communications becomes clear. He helps you see the primary communications forms on the medium clearly and concisely. Specifically, Ken talks about the three primary communication methods via mobile web development. There are additional tools that provide communications on top of the big three, […]

If social media endangered the 30 second spot, then mobile media will restore brevity to content creation. Smaller screens, less convenient input methods for text, the ability to create user generated visual media on the fly, and an evolving series of socially empowered mobile media will challenge content creators to serve a new reader. Long blog posts and articles are […]

This Ushahidi Crowdmap visualizes the Haitian earthquake aftermath The folks over at TechSoup/NetSquared have an end-of-year Net2Think Challenge is coming to a close on Saturday. People are submitting their reflections about the hottest trends from the world of innovation and social benefit in 2010. Here are some reflections — big and small — from the year. 1) The big news […]