Music biz marketer Corey Biggs interviewed me five times for the book to help artists brand and market themselves.
Based on those interviews, I have accumulated several branded experience marketing tips.
While I have simply protested the personal brand movement in the past, it’s better to offer useful guidance to individuals. This is particularly true for artists and writers who often have no choice but to market creative products and ideas under their names.
Would you like to learn how to create an integrated multichannel marketing program? Register today for a Marketing in the Round training with Gini Dietrich and me in Boston, Chicago, Kansas City, New York or Washington, DC.
I was talking with Gini Dietrich about our forthcoming book Marketing in the Round, and which topics people would find interesting. We discussed measurement, and both of us noted that whenever we get into the nitty gritty of ROI and outcomes blog traffic drops precipitously.
Generally, marketers and communicators avoid measurement.
Read More »Avoiding Measurement
At the epicenter of Twitter marketing (and bad jokes) are hashtags. Hashtags have become dominant in the stream, depicting events, twitter chats, initiatives, and more. Yet, much has been said about how Twitter has become too noisy and commercialized. Enter… Read More »Filtering Out the Hashtag Economy
by Heidi Sullivan Stage actors have an old, if somewhat crude, joke. When they read a script it looks something like this: “BS BS BS BS … I enter … BS BS … My line … BS BS BS …… Read More »Listening Is Key, But Don’t Forget Your Research