Without creativity we cannot differentiate and excel, and yet sharing creative ideas inevitably leads to a mockery at times.
The worst thing we can do is simply call a creative spirit a failure. It’s amazingly hard to remain creative if you listen to outside voices. This is particularly true in a world where declaring fail with a pic and a hashtag seems to generate lots of laughs and comments.
Creativity requires a resilience in the face of “fail,” “that sucks” and firm “nos.” It’s not that the every creative idea deserves to be praised. Truthfully, many inspirations make you want to run for the woods.
To successfully create you need to produce a consistent flow of ideas that fail because it’s part of the process. Success requires failure. At the same time, you also need to know how to optimize creativity, and also when to stop creating, and simply work through and polish concepts off.
Sure, silver bullets arrive, but in actuality most decent ideas require refinement, further innovation, and polish.
Read More »The Battleground of Creativity
Stories told across multi-platform media environments — or transmedia stories as they are commonly called on the edge — require more complex writing. A story unfolds across diverse media with readers/viewers opting in to each layer.
At the same time, as writers we want to build an experience that satisfies casual consumers on the first level without requiring them to dig deeper into the media experience.
Writing for transmedia environments invokes a parallel to the classic journalistic pyramid style where details expand as a news story continues. Print journalists are trained to write so that areas can leave the story at any point fulfilled.
However, transmedia requires three dimensional thinking.
Read More »Transmedia Writing