xPotomac: 7 Tech Trends Changing Media


BlogPotomac, my old social media conference, returns on February 25, 2013 under the new name xPotomac.

The opening salvo in the xPotomac series features seven new media technologies impacting businesses and marketers now and in the immediate future, hand-picked by myself and conference partner Patrick Ashamalla. We’ve already got our keynotes and emcee lined up, too!

To distinguish xPotomac, the event will feature a “gladiator” presentation format with conversations only and no powerpoints.

Speakers will present in a tight setting with the stage centered in the round or in a horseshoe formation. Each session speaker has 15 minutes dedicated to their topic, followed by 30 minutes of question and answer from the audience.

More on the revised conference after the raison d’ĂȘtre for the post, the seven must watch media trends for the first xPotomac:
Continue reading “xPotomac: 7 Tech Trends Changing Media”

Social TV Best Practices

GetGlue, a social network that allows people to check-in, discuss and refer TV programs and movies, now has more than 3 million users and 500 million posts. Representing the crest of a massive wave, GetGlue embodies the spirit of the social TV trend.

Social TV integrates online media experiences with traditional broadcast media, making social (and to some extent mobile) a core feature of the fully transmedia experience.

Marketers can capitalize on this very real opportunity. According to Nielsen, 68% of people view TV while using their tablets several times a week or more. Another 64% do the same with their smartphones.
Continue reading “Social TV Best Practices”