Perhaps you saw the epic war of words last week between Twitter and Google. The conflict revolves around Google’s inclusion of Plus activity into its search algorithm. Called “Search Plus Your World,” this addition of the Google+ data has far ranging implications for online marketers. It dramatically increases the value of Google+ activity in comparison to its primary competitors Twitter, LinkedIn, Tumblr and, of course, Facebook.
Consider how prominent this change is. In the above screen capture, personalized results are featured right above the top search result for “crux.” Also one of my Google+ posts is featured as the third result.
Search Plus impacts both traditional search marketing and social media. First of all, Google still dominates search with roughly 66 percent of all web based inquiries going through its site.