There are no sacred mastheads anymore. Every outlet has a bias, and most reporters are chumming the social network waters for the most shares. How the Washington Post muffed the Washington Nationals new manger hire, and smeared team officials in the process.
The Bill Taft bobblehead doll is a play off the running president who makes an appearance at every Nationals game in the 4th inning. You can find the Big Chief on Twitter at @NatsBigChief27. The photo was taken in Alexnadria.
The President’s Race is one of the most anticipated part of a Nationals home game. Yesterday, Teddy Roosevelt beat out William Taft, Thomas Jefferson, George Washington and Abraham Lincoln with tinfoil wrapped around his head. Perhaps it was an homage… Read More »Tinfoil Teddy Wins!
Businesses think they own their products and experiences. That’s why they brand them, put their personal mark on them, and make signature experiences.
The role community members play in creating and developing successful brands is a stark change. This collaborative shift is caused by technology in the form of social and mobile, and a new “we” ethos brought on by millennials.
Brands continue evolving from something discussed to collaborative distribution channels built on the premise of sharing products and services. In many ways, collaboration provides an opportunity for businesses to create a new sales channel, something I will discuss later this week on the Vocus Marketing blog.
Beyond the core business opportunity, the movement marks a larger economic and cultural shift towards community based models. Socialism and its less successful offshoot communism produced global failures centered on fulfilling the ideal of community based sharing. In an ironic turnabout, the collaborative economy leverages capitalism to fulfill that ideal through a pretty cool market based approach.
Read More »Sharing and Collaboration