“Ideally, each medium makes it own unique contribution to the unfolding of the story” (Henry Jenkins, 2006) Who doesn’t like a great entertaining story? Now imagine a story told throughout your daily experience across diverse media types. While not a new phenomena, transmedia storytelling challenges conventional siloed storytelling by transcending singular form to engage users. Die hard Star Wars or […]

Zoetica Co-Founders Kami Huyse and Beth Kanter Zoetica launched its Salon today on Beth Kanter‘s personal fan page on Facebook. The Zoetica Salon meets a nonprofit marketplace need for basic peer-to-peer conversations about social media adoption. The primary differentiators of the Zoetica Salon is Beth Kanter and her significant experience in the space, and that it is completely free of […]