House of Cards may be the king of buzz, but it’s not translating to viewers and word of mouth, at least not yet.

Have you seen Jimmy Kimmel‘s Mean Tweets skit yet? I finally did when the NBA version came out a week ago (below). The tongue-in-cheek celebrity response to Twitter’s raucous social media culture pierces through a lot of hubris. Mean Tweets says what many of us involved in online community management feel. Life as an online community manager, blogger or personality […]

Image by Minnie Photography “If you see a problem, fix it,” said Peter Diamandis, X-Prize Foundation Founder and serial entrepreneur said last month in Wired. Diamandis responded to the very common belief in Murphy’s Law that if something can go wrong, it will. This attitude of fixing problems makes for the heart and soul of the best business and marketing […]

Marketing extends beyond stakeholders and organizations. Although companies and nonprofits like to pretend they operate alone in an industry, competition exists even if its just for the stakeholder’s time and money. If a marketer does their job well, and the product, service or solution is met with a warm reception, invariably the competition responds. Moving forward, there are some common […]