Will the House of Cards Stand?
House of Cards may be the king of buzz, but it’s not translating to viewers and word of mouth, at least not yet.
Netflix
Mean Tweets
Have you seen Jimmy Kimmel‘s Mean Tweets skit yet? I finally did when the NBA version came out a week ago (below).
The tongue-in-cheek celebrity response to Twitter’s raucous social media culture pierces through a lot of hubris. Mean Tweets says what many of us involved in online community management feel.
Life as an online community manager, blogger or personality today requires dealing with some idiotic nastiness that people spew on social media
Read More »Mean Tweets
If You See a Problem, Fix It
“If you see a problem, fix it,” said Peter Diamandis, X-Prize Foundation Founder and serial entrepreneur said last month in Wired.
Diamandis responded to the very common belief in Murphy’s Law that if something can go wrong, it will.
This attitude of fixing problems makes for the heart and soul of the best business and marketing strategies. It’s no coincidence that Diamandis is a successful serial entrepreneur.
Read More »If You See a Problem, Fix It
Only One Kind of Branding Matters
Only one kind of branding matters, and that’s the customer experience.
I love ad agencies and individual marketers that preach the ultimate importance of visual and personal branding, respectively. They’re wasting their time.
You can manufacture as much messaging as you want, but if your brand promise doesn’t meet the customer experience then your efforts will fail. Fast.
5 Common Actions Competitors Take
Marketing extends beyond stakeholders and organizations. Although companies and nonprofits like to pretend they operate alone in an industry, competition exists even if its just for the stakeholder’s time and money. If a marketer does their job well, and the… Read More »5 Common Actions Competitors Take
Has Social Taken a Supporting Actor’s Role?
When you look at the iPad app store, one thing becomes clear very quickly. Social networking is not the most popular use of the iPad. Far from it. In fact, just one of 12 of the top paid iPad apps… Read More »Has Social Taken a Supporting Actor’s Role?