The tongue-in-cheek celebrity response to Twitter’s raucous social media culture pierces through a lot of hubris. Mean Tweets says what many of us involved in online community management feel.
Life as an online community manager, blogger or personality today requires dealing with some idiotic nastiness that people spew on social media
Read More »Mean Tweets
Diamandis responded to the very common belief in Murphy’s Law that if something can go wrong, it will.
This attitude of fixing problems makes for the heart and soul of the best business and marketing strategies. It’s no coincidence that Diamandis is a successful serial entrepreneur.
Read More »If You See a Problem, Fix It
Only one kind of branding matters, and that’s the customer experience.
You can manufacture as much messaging as you want, but if your brand promise doesn’t meet the customer experience then your efforts will fail. Fast.
Marketing extends beyond stakeholders and organizations. Although companies and nonprofits like to pretend they operate alone in an industry, competition exists even if its just for the stakeholder’s time and money. If a marketer does their job well, and the… Read More »5 Common Actions Competitors Take
When you look at the iPad app store, one thing becomes clear very quickly. Social networking is not the most popular use of the iPad. Far from it. In fact, just one of 12 of the top paid iPad apps… Read More »Has Social Taken a Supporting Actor’s Role?